Market analysis for your business

Question

Your market analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. Product is called SwapSoles which are some innovative shoes that allow you to change the soles to perform sports and do leisure activities as well. (This is an imaginary product; it does not exist)

* All the information is already provided in the Word Document attached. You just need to re-structure the information into the following structure, paraphrase all the text to eliminate plagiarism, and add more relevant data from peer-reviewed sources. It is very important that you re-write the information as this is information is from another class assignment and would appear as plagiarism if not properly paraphrased.

Structure of the report:

Instructions:

-Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: follow structure indicated

This should be an easy one as all the information needed is included in the document attached and I mostly need help paraphrasing the text, adding new peer-reviewed sources and re-structuring the information into the structure required for this report. Let me know if you have any questions.
Answer preview

SwapSoles will initially be introduced within the American sports apparel industry. This industry is quite competitive and is dominated by organizations such as Nike Inc., Under Armour, New Balance, and Adidas (Chung et al., 2022). Besides being competitive, the industry is very dynamic and prone to evolution. Customer needs and preferences differ not only depending on the geographical and cultural background of customers but also change frequently depending on the existing trend (Chung et al., 2022). In 2021, the American sports apparel industry was valued at approximately $103 billion (Chung et al., 2022). This figure is expected to grow to over $130 billion by 2025 (Chung et al., 2022).

[1530 Words]

Market analysis for your business

Solid business model

Question:

An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived.

*This is about a report you just helped me with last week about an innovative pair of shoes called SwapSoles that has interchangeable soles. That previous report is attached as reference for this report.

Develop both a business model and financial goals for your new venture. Provide the following in a report that contains introduction, body (with headers) and conclusion.

  1. Define a business model for SwapSoles, explaining why it is you have selected this business model as the ideal model for your venture.
  2. Create a five-year revenue projection and illustrate how you have come up with the projected numbers.
  3. Develop a five-year pro forma P&L statement and justify your assumptions within the statement.
  4. Devise a five-year pro forma cash flow statement and justify your assumptions within the statement.
  5. Design a five-year pro forma balance sheet and specify how the balance sheet relates to the other two financial statements in parts (2) and (3).

Instructions:

– 4 pages minimum

– Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: 4 pages minimum double spacing

Answer preview

It will customers will have a positive experience while shopping from the established stores. It will allow the customers to ask questions about the products that the company provides. For instance, physical stores allow the company to visit the stores and ask questions pertaining to the shores the company is offering. It will allow the company to build relationships with customers through in-person contact. It offers greater opportunities for sales through in-store displays, enticing ambiance, and persuasive sales tactics. On the other, online advertising offers numerous benefits to the company. It allows offers an opportunity for the company to grow (Rajamma et al., 2007). Selling on the internet means traditional constraints to retain growth. With the digital marketing strategy, the company has a high opportunity to scale up order fulfillment systems, and it can respond and boost growing sales (Chung et al., 2022). With the online market strategy, SwapSole will be able to access a larger market. The company will be able to access numerous customers at one time.

[2011 Words]

Solid business model

Digital transformation

Assignment 1 – Part 1 Individual assignment

 

Situation:

You are a consultant hired to provide guidance for a family-owned small sized accounting and financial consulting service business with their employees based in Vancouver, B.C.  The organization earns revenue through providing a range of accounting and consulting services to customers British Columbia.  The organization structure is hierarchical in nature. The CEO makes all the major decisions but looks to the staff for their buy-in and recommendations.

Although very successful in delivering the service to clients, much of the work is done using little digital technology.  For example, accounting is very much paper based with rooms full of boxes of invoices and other accounting documents.

The CEO of the company has heard about the digital transformation and wonders what that would look like for the company.  Unfortunately, the CEO knows little to nothing about what digital transformation means.  If the CEO likes the idea, you might get hired to create a plan and execute a digital transformation for the business.

Part 1:

The first part of the assignment is to write a paper that explains the concept of digital transformation to the company CEO.  The paper will do a deep exploration and provide the CEO with a broad view of digital transformation and explains how your consulting team might be able to help with the transformation.  Your paper should be geared towards convincing the CEO to accept your proposal of creating a digital transformation across the business.

Given the limited information, create a list of assumptions about the business.

Your assumptions can be in regard to the number of employees, various employee positions, current issues, work processes, inefficiencies, corporate culture, and any other factors you might choose.

The paper will contain the following:

  • APA 7th Edition Title Page
  • Introduction
  • Explain all the assumptions that you are using for this paper.
  • Explain the concept of digital transformation.
  • Explain the difference between digital transformation and business transformation.
  • Explain the tangible and intangible value digital transformation brings to the company.
  • Explain the risks digital transformation brings to the company.
  • Explain the impact of digital transformation on organizational culture.Which organizational cultures might work best for digital transformation?
  • Using Kaplan and Norton’s Balanced Scorecard (four key areas), identify what might be the challenges for each area.For each challenge identified, what might be the mitigation?
  • Using the TAM or UTAUT model identify the challenges that the company might encounter with staff and digital transformation.
  • Pick any organization and provide an example of a department that went through digital transformation and how it benefited that organization.
  • As the consultant, what would be the recommendation or recommendations as the starting point for this company’s digital transformation?
  • Conclusion

Do not use generic definitions and statements. All your explanations and statements should address the assumptions you have made about the company. Your paper is geared towards convincing the CEO TO ACCEPT YOUR PROPOSED DIGITAL TRANSFORMATION.

Requirements:

  • Part 1 of this project is an individual one.
  • The project will be written in APA 7th edition format.
  • The paper must have an introduction and conclusion.Please follow best practices for introduction and conclusion.  Please review ( https://edubirdie.com/blog/research-paper-introduction#:~:text=%20Writing%20an%20Introduction%20to%20a%20Research%20Paper,is%20important.%206%20State%20your%20hypothesis.%20More%20) for introduction best practices.  Please review https://library.sacredheart.edu/c.php?g=29803&p=185935 for conclusion best practices
  • The minimum is no less than 11 pages. The maximum length is 12 pages not including the cover page and the reference page.
  • Diagram and tables in the paper are encouraged.They can be incorporated into the body of the paper.  Ensure the writing incorporates the diagram and the table. Cite them properly.
  • The paper is a research-based consulting paper.The tone and style must be appropriate.
  • Remember the purpose of the paper – You are writing it for the CEO to help understand digital transformation and the impacts and rewards of this change.Do not assume the CEO knows anything.  Do not assume that the CEO will fill in the gaps of knowledge.  Be specific and explicit in the writing.
  • A minimum of 5 academic peer reviewed, or academic industry journals, periodical sources from UCW (University Canada West) must be used.A minimum of 5 non-academic sources from industry websites, or industry experts must be used.
  • Turnitin score must be less than 5% in the body only.
  • Marks will be based on the rubrics below.
  • After finalizing this research paper, you need to create a PowerPoint for me to do a presentation based on this paper. You need to write some paragraphs of comments under each slide and write a specific script for me to interpret each slide respectively corresponding to the correct contents. A script should contain completed speech content, including the introduction, the body part, and the conclusion.

 

Support:

  • Turnitin is set up to allow the students to test the paper for similarity.One test per 24 hour up to due date.

 

 

 

 

Topics Comments Max. Grade
Subject Matter (55%) Subject Matter (55%)  
·        Key elements of assignments are covered

·        Content is comprehensive, accurate, persuasive

·        Displays an understanding of relevant theory

·        Major points supported by specific references

·        Research is adequate/timely and citations are academically valid.

  55
Organization (15%) Organization (15%)  
·        The introduction provides a sufficient background on the topic and previews major points

·        Central theme/purpose is immediately clear

·        Structure is clear, logical, and easy to follow with proper headings

·        Subsequent sections develop/support the central theme

·        The conclusion follows logically from the body of the paper

  15
Style/Mechanics (30%) Style/Mechanics (30%)

(10+10+10)

 
APA 7th (10%)

 

·        Title page is present and properly formatted – separate page

·        Reference page is present and properly formatted – separate page

·        Citations/reference page follow APA guidelines

·        Properly cites ideas from other sources

  10
Grammar/Punctuation/Spelling (10%)

 

·        Grammar

·        Spelling

·        Punctuation

  10
Readability/Style (10%)

 

·        Sentences are complete, clear, and concise

·        Sentences are well-constructed with consistently strong, varied structure

·        Transitions between sentences/paragraphs/sections help maintain the flow of thought

·        Words used are precise and unambiguous

·        The tone is appropriate to the audience, content, and assignment

  10
Grade on 100 Subtotal 100
  Penalties  

Answer preview

Another assumption is that the organization’s human resource practices and approaches will also be affected by the proposed digital transformation. Digitalizing the company’s HR will alter everything employees know about their work, including the nature of their work, career structure, knowledge, skills required to perform their job, and expectations (Verlinden, 2020). The proposed HR digital transformation will create an all-in attitude, which extends beyond automation and provides enhanced business agility, intelligent services, and skills associated with a diverse workforce (Verlinden, 2020). For this HR digital transformation to succeed, the metamorphosis must involve the entire company (Verlinden, 2020). As such, all the company’s stakeholders will require a clear goal and buy-in.

[4126 Words]

 

Digital transformation

Concept of leadership strategies

Week 5-8

Wk 5 DQ 1

What role does technology have in education? Should the role of technology increase or decrease? Why?

WK 5 DQ 2

What role does the educator have in keeping up with technology? How does this connect with their role in the classroom? In leadership?

WK 6 DQ 1

While the idea of leadership practices refers to the daily actions of educational leaders, the concept of leadership strategies refers to the long-term decisions and plans of the educational leader. Which of the current educational leadership strategies is most likely to remain in the future? Why?

WK 6 DQ 2

Which of the current educational leadership strategies is most likely to improve student performance over the long term? Why?

Remember each DQ Question and answer on a separate page.

Answer preview

Some project areas are confusing and require further exploration to achieve the desired outcomes. First, it was explained that the basic principle that informs the design of the roll-up price models is the incentives for the operator and the user to operate and use the L2. However, the basic price model function F(X)= G(X) *K*(fb+ft) explains the paradigm to include a premium in an account of the variance of the base fee.

What factors or conditions influence the input of the premium in the price model? Even though an operator can include various services, and hence the user could pay an extra charge to utilize these services, what conditions identify an overcharge? Even though users are motivated to scale the transactions from a cost perspective, the premium charge could be an incentive to explore more needed transactions.

Moreover, the operator intends to make money, and the inclusion of the premium could make up for significant variances (Off-chain Labs Dev Center, n.d.). How does this affect how the operator intends the user to explore multiple transactions without compromising on the income? The price model functions show that in most instances, the premium value seeks to approach 1, prompting the need to increase the fee.

[1129 Words]

Concept of leadership strategies

 

Rollup Pricing Models

Read our work and try to understand as much of it and come up with as many questions/ideas as possible. https://hackmd.io/on-_5ef6Sze3EJP4-CXyPQ (there is also a slide inside the link)

Please answer the following in a docx.
1) Teach me what you have learned.
2) Let me know where you are confused / stuck (the more specific, the better).
3) List all the sources you used. (With the link and what you learned from each link)

Requirements: 2 pages, single line, 12 font

Answer preview

Some project areas are confusing and require further exploration to achieve the desired outcomes. First, it was explained that the basic principle that informs the design of the roll-up price models is the incentives for the operator and the user to operate and use the L2. However, the basic price model function F(X)= G(X) *K*(fb+ft) explains the paradigm to include a premium in an account of the variance of the base fee.

What factors or conditions influence the input of the premium in the price model? Even though an operator can include various services, and hence the user could pay an extra charge to utilize these services, what conditions identify an overcharge? Even though users are motivated to scale the transactions from a cost perspective, the premium charge could be an incentive to explore more needed transactions.

Moreover, the operator intends to make money, and the inclusion of the premium could make up for significant variances (Off-chain Labs Dev Center, n.d.). How does this affect how the operator intends the user to explore multiple transactions without compromising on the income? The price model functions show that in most instances, the premium value seeks to approach 1, prompting the need to increase the fee.

[1129 Words]

Rollup Pricing Models

Business leaders of multinational companies

You have learned this term that it is important to understand how the variable of societal culture fits into the theories of individual managerial traits, leader behavior, interaction patterns, role relationships, follower perceptions, influence over followers, influence on task and team goals, and influence managerial behavior (Cross Cultural Research on Leadership).

Select three to four political leaders or business leaders of multinational companies based in other countries, for example, Switzerland, Russia, Venezuela, Turkey, or the Czech Republic. Research their leadership styles as they cope with both internal and international societal issues of importance to their companies or countries. Your paper should synthesize the theories and concepts learned this term and clearly demonstrate that you can apply them in your analysis. Cite your textbook as well as outside academic research from the Univ.online library.

You may also use these Internet sources:

In no less than 15 pages, your APA research paper should reflect several weeks of effort and demonstrate your ability to analyze, apply, evaluate, and synthesize the managerial cross cultural theories and concepts learned this term.

Requirements: 15 pages

 

Phillip W. Balsmeier, Anita K. Heck, (1994) “Cross‐cultural Communication”, Cross Cultural Management: An International Journal, Vol. 1 Issue: 2, pp.13-21, https://doi.org/10.1108/eb010152

Jonasson, Charlotte & Lauring, Jakob. (2012). Cultural Differences in Use: The Power to Essentialize Communication Styles. Journal of Communication Management. 16. 10.1108/13632541211279030.

Crowne, K. A. (2007). The relationships among social intelligence, emotional intelligence, cultural intelligence and cultural exposure (Order No. 3255112). Available from ProQuest Central. (304810980). https://0634olryx-mp02-y-https-www-proquest-com.pr…

Jain, T., & Pareek, C. (2019). MANAGING CROSS-CULTURAL DIVERSITY: ISSUES AND CHALLENGES. Global Management Review, 13(2), 23-32. https://0634olryx-mp02-y-https-doi-org.prx-keiser….

 

Minkov, M., & Kaasa, A. (2021). A test of Hofstede’s model of culture following his own approach. Cross Cultural & Strategic Management, 28(2), 384-406. https://0624o1hg0-mp03-y-https-doi-org.prx-keiser.lirn.net/10.1108/CCSM-05-2020-0120

Minkov, M. (2018). A revision of Hofstede’s model of national culture: old evidence and new data from 56 countries. Cross Cultural & Strategic Management, 25(2), 231-256. https://0624o1hg0-mp03-y-https-doi-org.prx-keiser.lirn.net/10.1108/CCSM-03-2017-0033

Minkov, M., Dutt, P., Schachner, M., Morales, O., Sanchez, C., Jandosova, J., Khassenbekov, Y., & Mudd, B. (2017). A revision of Hofstede’s individualism-collectivism dimension. Cross Cultural & Strategic Management, 24(3), 386-404. https://0624o1hg0-mp03-y-https-doi-org.prx-keiser.lirn.net/10.1108/CCSM-11-2016-0197

Inderjeet, A., & Scheepers, C. B. (2022). The influence of follower orientation on follower behaviour in the leadership process. SA Journal of Human Resource Management, 20https://0624o1hg0-mp03-y-https-doi-org.prx-keiser….

Tlili, A., Denden, M., Affouneh, S., Soheil, H. S., Cai, Z., Jemni, M., Bozkurt, A., Huang, R., & Zhu, L. (2021). Understanding Arab Students’ Behavioral Patterns in an Online Course: An Explanatory Study Based on Hofstede’s National Cultural Dimensions. Sustainability, 13(22), 12426. https://0624o1hg0-mp03-y-https-doi-org.prx-keiser.lirn.net/10.3390/su132212426

Mihaela, H. (2014). A synergistic approach of cross-cultural management and leadership style. Journal of International Studies, 7(2)https://0624o1hg0-mp03-y-https-doi-org.prx-keiser.lirn.net/10.14254/2071-8330.2014/7-2/9

Prilipko, E. V., Beauford, J. E., & Antelo, A. (2019). Exploring Emotional Intelligence: A Correlational Study of Follower Attributes. Journal of Management Policy and Practice, 20(1), 86-94. https://0624o1hg0-mp03-y-https-www-proquest-com.pr…

Ergeneli, A., Gohar, R., & Temirbekova, Z. (2007). Transformational leadership: Its relationship to culture value dimensions. International Journal of Intercultural Relations, 31(6), 703-724.

Sabri, H. A. (2012). Re‐examination of Hofstede’s work value orientations on perceived leadership styles in Jordan. International Journal of Commerce and Management.

Mancheno-Smoak, L., Endres, G. M., Polak, R., & Athanasaw, Y. (2009). The individual cultural values and job satisfaction of the transformational leader. Organization Development Journal, 27(3).

Paulienė, R. (2012). Transforming leadership styles and knowledge sharing in a multicultural context. Business, Management and Economics Engineering, 10(1), 91-109.

31 mins ago

Gibson, C. L. (2018). Social Media: A Vital Tool in Teaching Contemporary Black American Protest. The Midwest Quarterly, 59(4), 386. https://0624o1kfl-mp01-y-https-www-proquest-com.prx-keiser.lirn.net/scholarly-journals/social-media-vital-tool-teaching-contemporary/docview/2091050813/se-2

Velasquez, A., & LaRose, R. (2015). Social Media for Social Change: Social Media Political Efficacy and Activism in Student Activist Groups. Journal of Broadcasting & Electronic Media, 59(3), 456. https://0624o1kfl-mp01-y-https-doi-org.prx-keiser….

George Mwangi, C. A., Bettencourt, G. M., & Malaney, V. K. (2018). Collegians Creating (Counter)Space Online: A Critical Discourse Analysis of the I, Too, Am Social Media Movement. Journal of Diversity in Higher Education, 11(2), 146-163. https://0624o1kfl-mp01-y-https-doi-org.prx-keiser.lirn.net/10.1037/dhe0000054

Jacoby, B. (2017). The New Student Activism: Supporting Students as Agents of Social Change. Journal of College and Character, 18(1), 1-8. https://0624o1kfl-mp01-y-https-doi-org.prx-keiser.lirn.net/10.1080/2194587X.2016.1260479

Answer preview

In line with this, fostering positive relationships within a cross-cultural working environment requires employees and organizational leaders to implement culturally sensitive structures and approaches that allow them to adapt to the cultural diversity in their organizations. Effective management of an organization’s cross-cultural workforce will be a vital source of its competitive advantage (Jain & Pareek, 2019). As such, organizational leaders should not only develop tolerance and empathy towards employees’ cultural differences but also acquire an adequate level of factual knowledge about the values, norms, and beliefs embraced in different foreign cultures, specifically, how their beliefs, norms, and values influence their workplace conduct and decision-making (Jain & Pareek, 2019). Doing this will allow organizational leaders to adapt their leadership approaches and organizational structures to ensure all employees, irrespective of their cultural backgrounds, feels included, accepted, and valued in a multicultural organization.

[5315 Words]

Business leaders of multinational companies

Transformational leadership

Read Case #34 “Recruiting Recreational Vehicle Surveyors” on pp. 109-111 and write a paper answering questions 1 through 3.

Its two different assignments

Requirements: 1750 words

Answer preview

Hiring the 30 employees with the required job descriptions for leadership and surveyors roles is a great challenge for Liberty Engineering. The employees hired must be willing to tolerate the extreme heat, which is a major challenge for the organization. In case the firm cannot recruit sufficient employees to work on the project,  reorganization of the staffing schedule is most important. The most critical challenge in this decision relates to the costs involved. The recruitment procedures can also involve hiring less competent employees and incurring additional training costs (Al-Emad, & Rahman, 2017). For instance, leadership competencies can be improved through training workshops. Second, the organization can integrate the project with previous tasks to ensure the part-time availability of employees to conduct the study. Getz had been working on a project for two years that ended and hence can explore the competencies and skills of those involved to best use them in the current project. Similarly,

[953 Words]

Transformational leadership

Home-based business

You have decided to open a cupcake bakery and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit, that focuses on helping entrepreneurs start their business with funding and guidance. The non-profit also hosts a business pitch competition to anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must create a memo about how an entrepreneurial mindset can be used to start a business.

Instructions

Create a memo outlining how you plan to use the entrepreneurial mindset for your business. Conduct research on the entrepreneurial mindset and do the following in the memo:

Requirements: substantial

Not sure on the relevance, but here is the assignment I just did before this one if you need it to reference to.

Answer preview

As an entrepreneur, all these aspects are relevant and important as I operate my cupcake bakery business. My firm self-efficacy beliefs will enable me to navigate my business environment, which sometimes can be challenging, and push me towards achieving my goals. The internal locus of control will help me not to depend on luck or fate but take control of the various situations that I will face during the business operation activities. A growth mindset will enable me to ensure the business realizes growth and expansion and becomes the best among other competitors offering similar or almost similar products. Intrinsic motivation will enable me not to be motivated by external factors or events that are never sustainable. The high level of resilience will enable me and my business to thrive and remain positive even in challenging or adverse circumstances.

[807 Words]

Home-based business

Social Change Plan

Review the social change activity, then present the seven steps of “Creating a Social Change Plan” using the Creating a Social Change Plan Worksheet (PDF), answer the following questions:

The social change you or your organization wants to see.

Describe the vision of the social change you will address, as if it already happened. When creating this vision, make sure it follows the items below:

Be understood among a collective so others can share in the vision.

Empower and engage people to want to take action.

Be well defined and articulated.

Be vivid, engaging, and expressive

Requirements: 2 pages

Answer preview

Secondly, the organization will give opportunities for its employees to volunteer in different programs within the society aimed at helping and reducing homelessness in society. Thirdly, the organization will come up with effective programs that will help identify and help homeless people and those who are at a higher risk of becoming homeless (Rukmana, 2020). The fourth strategy is that the organization will identify and work closely with other organizations that serve homeless people, including the government. This will help it learn more from them and ask them to support its vision. The sixth strategy is that the organization will strive to donate to the existing non-governmental organizations and individuals making efforts to reduce or end homelessness in the neighborhoods. Finally, the organization aims to encourage the government

[679 Words]

Social Change Plan

Business Plan Part III

Part III of the business plan is due in week 5. Together with this part, you must show to your instructor that you have implemented the necessary corrections based on the part I feedback.

Part III Requirements

1.Marketing Strategy

a.The marketing strategy should address how you will differentiate your company from competitors.

b.Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.

c.You should present information to show your plan is well-researched and includes reasonable assumptions.

d.In addition, the work should illustrate that the proposed company is not entering a declining industry or market segment.

e.Tables and figures must be introduced in the narrative.

f.The marketing plan should include:

i.Analysis of the business opportunity

g.Target market inclusive of potential customers and their location

h.Location of your business

i.Economic, demographic, and geographic factors which may influence the success of the proposed venture

2.Organizational Success Strategies

a.Present a 1-2 page summary of the vision of the company’s success.

b.Show what strategies will be adopted to ensure the overall success.

c.Identify and ethical dilemmas of your strategies and how it will impact corporate social responsibility.

Requirements: 700- 1000 words

feedback

Nice job on your first part of the business plan! This looks like it will be a good business idea to work with for your project. Remember to include references.

The following is a website where you can fill out a personal vision statement generator and get you vision statement;

https://www.leadersinstitute.com/personal-vision-statement-personal-vision-statement-generator/

Keep up the good work,

Answer preview

P.G. Trucking LLC will run adverts on these platforms via text and video messages highlighting the services provided by the company and why customers should transact with the company rather than its competitors. Specifically, the advert messages will highlight the company’s low prices, its excellent customer service, and its commitment to promoting excellent waste management to conserve the environment (Li et al., 2021). Social media adverts targeting tree farmers will reference the company’s commitment to ensuring they earn a profit from the timber they supply. This will resonate with them, considering it allows them to run a long-term sustainable and profitable business. Social media marketing is significantly cheaper than traditional marketing (Li et al., 2021). For instance

[1248 Words]

Business Plan Part III