Food Service and Hospitality Strategic Marketing
Food Service and Hospitality Strategic Marketing Case Study Questions
Answer the following questions related to the Case Study, “Taco Bell: The Breakfast Opportunity.”
the Case Study from the Kellogg School of Management, “Taco Bell: The Breakfast Opportunity.”
Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results.
1.Taco Bell’s most recent growth is tied to the introduction of an innovative and wildly successful new product introduction. What was that new product? Describe the marketing mix for that product. Which of the “four P’s” do you feel is the most significant factor in the success of this product? Explain your answer.
2.Describe the key customer demographic for Taco Bell. What factors would contribute to them being interested in purchasing breakfast from Taco Bell? What about their habits and preferences might make them a difficult core demographic for breakfast?
3.Taco Bell executives don’t expect that offering breakfast will create new breakfast consumers. Where will their breakfast customers come from? What role does this fact play in their promotional strategy?
4.Taco Bell’s next growth strategy might very well be to offer breakfast at its restaurants. Describe the marketing mix for this new offering. Which of the “four P’s” do you feel will be the most significant factor in the success of this offering? Explain your answer.
5.Taco Bell launched breakfast. Has it been a success? Why? Conduct some internet research to support your answer. Please include links to your source material with your answer.
Answer preview
Taco Bell is focused on the growth of the company. The company decided to introduce a new product on the market to gain more income. This time, the product that Taco Bell is introducing in the market is the breakfast (Calkins & Darrell, 2015). The company has seen the growth opportunity in selling breakfast meals, which it has not been selling for a long time. The product’s marketing mix defines what should be done by the company to make sure that the product thrives in the marked. The marketing mix of Taco Bell’s breakfast is explained by “four Ps,” which stands for product, place, price, and promotion. Taco Bell has implemented product strategy by providing a long list of breakfast menu. That is, the breakfast is sold in different types of Mexican and Tex-Mex foods. The price of breakfast is cheaper than that of McDonald’s breakfast. This has attracted more customers. To promote the product, Taco Bell has implemented door to door and newspaper advertisements in order to engage its customers more. As a place strategy, the company has introduced delivery services for the product.(1203words)
