Select one of the following brands to research:

• Wholly Guacamole
• Sonic
• Starbucks
• Coca-Cola
• Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

• Fan engagement
• Brand exposure
• Customer interaction
• Page traffic
• Lead generation
• Brand image (enhancement)
• Sales (increase/decrease)

Answer preview

According to Bennett (2012), there are over three billion social media users across the world. Every year millions of new users join social media platforms. With the world moving to the digitization, businesses are equally moving to digital and online marketing. Digital and online marketing allows companies to reach out to a broad customer base.  Coca-Cola is one of the brands that heavily rely on social media marketing. The brand uses social media platforms like Facebook, Twitter, Instagram, YouTube, and Pinterest.The company has more than 107 million followers and more than 121,000 fans on the Facebook platform.   The company has at most two posts on the Facebook page. Also, it has over 330 million followers and 107,000 fans (Statista, 2020). Coca-cola has one post per day.  On the Instagram page, coca-cola has over 2.7 million followers and 160,000 fans (Statista. 2020). In this platform, coca-cola only posts once per day. On the Youtube page, coca-cola has over 3. 4 million followers who have over 7 million followers (Statista. 2020). The company posts at least once per month. In Pinterest has 26,639 followers and 31 fans. The company post at least once per month.(822words)