Digital and Social Media Marketing Select one of the following brands to research: Wholly Guacamole Sonic Starbucks Coca-Cola Lucky Brand Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations. Write a 750- to 1,050-word paper in which you will evaluate: Fan engagement Brand exposure Customer interaction Page traffic Lead generation Brand image (enhancement) Sales (increase/decrease) Answer preview According to Bennett (2012), there are over three billion […]