PLEASE SEE ATTACHMENT.

Address the following:

• What is the basic strategy needed to move the company in a new direction based on environmental analysis and company values?
• Which KPIs effectively measure success of the strategy? Explain how/why these KPIs align with the identified strategy.
• Discuss any other relevant metrics that would effectively measure the success of the strategy.
• Which department(s) will have the main responsibility for implementing the strategy?

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Thesis Statement: Although the company received high recognition from various people and organizations, it took a new face where it experienced consistent losses since 2009.(79words)