Marjorie Benton

Global economy

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Answer preview

The third brand is Microsoft targeting the software development industry by producing Microsoft Windows and Microsoft office products. Microsoft made the personal computer experience to be friendly through the development of packaged software specifically meant for personal computers. The use of the internet has brought a raging number of capabilities, especially in business growth. Due to increased internet usage, the product manufactured by Apple has found an increased demand since to access the internet, one needs a phone, tablet, or computer. This has led to increased growth of the Apple brand and increased global recognition of the brand name. 

[467 Words]

Global economy

Marjorie Benton

Sporadic-innovation trap

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Rita McGrath, Columbia Business School professor and author of the article, “Transient Advantage,” discusses several traps that can blind a company to the need for imminent changes to their strategy to preserve competitive advantage. These traps, discussed in the second half of the article, include: the first-mover trap, the superiority trap, the quality trap, the hostage-resources trap, the white space trap, the empire-building trap, and the sporadic-innovation trap.

Locate and post a link to an article in The Wall Street Journal, or another reputable source, about a company that fell victim to one or more of these traps.

  • Identify the trap(s) and discuss why you believe the company’s management missed the warning signs.
  • What were the impacts that resulted from falling for the trap(s)?
  • Drawing on the guidance offered by Sherman in Chapter 6, what could they have done differently to avoid the trap(s)
Answer preview
After Blockbuster fell for the trap and closed many of its stores, many people lost jobs which affected them financially and socially. Blockbuster could have hosted premieres of films to stay in the market and created original films, and host singers and actors in the store to promote a new film release. All businesses need to follow upcoming trends to survive in the market, and in such instances, they should have started streaming movies and shows online like their competitors (Gunther, 2013). To stay in the market, they needed to create a museum in the United States where videocassettes could be displayed, and people would walk around checking them. In every business, marketing is essential. Blockbusters were more involved in late fees than on customer satisfaction like Netflix did when they came up. They also had a membership
[395 Words]

Sporadic-innovation trap

Marjorie Benton

Benefits Safety and Wellness Programs

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Requirements: 1700 words

no other information needed, please don’t repeat the question when answering the questions.

Answer preview

management systems – Requirements with guidance for use (Tesla, n.d.). Tesla’s sub-contractors are also covered in this policy. Under the policy, sub-contractors used by the company must undertake a health and safety prequalification, present a health and safety plan, participate in a start-up meeting, identify hazards and controls, complete induction, and submit regular health and safety reports (Tesla, n.d.). The policy also outlines the process the company uses to manage employees’ work-related injuries. Before adopting this policy, the company assigned injured employees to less demanding tasks and adjusted their compensation to reflect the new task (EHS Insight, 2018). After extensive backlash from employees, the company changed this approach and stopped changing the pay rate for injured employees (EHS Insight, 2018). Since more physically demanding tasks in automobile factories pay more than less demanding ones, Tesla’s policy protects employees from financial instability when injured (EHS Insight, 2018). Specifically, even though an injured employee might be assigned physically less demanding tasks, this reassignment will not trigger a change in their pay rate.

[2279 Words]

Benefits Safety and Wellness Programs