Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

 

Should channel images be consistent with brand images? Why or why not?

 

Is TV advertising still the most powerful advertising medium or has it faded in importance?

 

Is the key to developing an effective sales force selection or training? Explain your choice.

Answer preview

Developing an effective sales force requires a proper selection of personnel and providing them with adequate training. However, when a company has only one option, it would be a good idea to go for selection. That is because it brings out more positive outcomes than training, as sales and marketing is one of the jobs that require various personality types (Zoltners, Sinha, Sahay, Shastri, & Lorimer, 2021). Additionally, training takes a lot of time and finances for the company to shape the salespeople into people who can bring sales to the company. Therefore, selecting people with the right skills and capabilities is less expensive. The chosen people are more likely to adapt to the changing business environment.

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