Overview of Assignment. FACEBOOK is the company that my assignment should continue to be wrote about. Please put my final paper in order via the attached Milestone assignment papers.Then add the Executive Assignment to ensure everything is covered. Be sure to review the rubric to ensure you are covering everything required.

Your final project is a compilation of your milestones that incorporates feedback and suggestions from your instructor. Your paper should flow as a comprehensive plan and be 30-40 pages in length. This does not include the title page, executive summary or reference page.

The executive summary should summarize the key elements of your plan. Consider this an overview for anyone taking a quick glance at your plan, such as an investor or executive.

It is the written version of an elevator pitch. Some of the key points in the executive summary may include the following:

The need/problem

How the company will solve it

Details of the target market

How the company’s solution differs from that of the competition

Future expectations, goals, or milestones

The executive summary should be no more than 250 words in length. It should excite the reader about proposed business venture or activities. It should provide enough detail for the reader to understand the overall business project, should the reader decide not to read the actual business plan. The module resource articles will provide ideas for what should be included in each section of the executive summary. See the articles provided below as you prepare for week nine.

The article below provides information on issues that arise when doing business in an international arena

http://smallbusiness.chron.com/issues-arise-doing-business-globally-56877.html

The article below provides assistance on preparing an Executive Summary (optional)

http://articles.bplans.com/writing-an-executive-summary/

Compile the previous assignments which are attached. Then where I will need your skillset is writing the Executive Summary which should be 250 pages that encompasses the instructions from the Rubric where all details are ultimately retrieved from the 3 attached assignments.

Answer preview

Facebook has substantial brand equity. Equally, Instagram and WhatsApp are popular brands in different parts of the world. Mainly it has excellent brand awareness and generally a positive brand image. Conversely, there is a scandal regarding the treatment of private user data and the use of the platform for hate speech and spreading fake news (Logan, 2022, February 4). However, Facebook is the most popular social media brand. Friends can connect to the family by sharing photos and other items of interest. (Lynch, 2022). In 2020 there will be over 297 million Facebook users in the United States, and the number is expected to reach over 325 million by 2026. Individuals and businesses utilize the platform by sharing photos to build personal relationships.

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