Neurolinguistic Programming

Each answer needs to be at least 2-3 paragraphs. Please cite sources. All answers will be submitted to TurnitIt to detect any AI answers.

What specific conditions need to be met in order to use aromas as a tool for influence?

What is Neurolinguistic Programming (NLP)? What is the premise of this theory? Identify the weaknesses of this approach.

Identify three distinct ways in which advertisers use music to persuade.

Which of the many persuasive strategies and tactics discussed throughout the text would you say is the most ethical? Which would you say is the least ethical? Why?

Why do Gass & Seiter think that the use of fear appeals is more ethically defensible than the use of threats?

Requirements: 2-3 paragraphs

Answer preview

Advertisers may use different appeals to persuade consumers, and this may include the use of fear or threats appeal. In their position, threats should only be used when other strategies have failed or are unavailable. This is due to the undesirable social consequences of the threats. For instance, the psychological distress on the receiver’s side, the manipulation or exploitative aspect, relationships are affected, and there is the diminishing of the receiver’s morale and self-esteem (Gass & Seiter, 2019).

Gass & Seiter (2019) argue that fear appeals are more ethically defensible than threats based on the belief that if the dangers associated with the fear are real or genuine, then using fear is ethically defensible. On the same note, Gass & Seiter (2019) posit that fear appeals should highlight how the harm in the appeals can be avoided and recommend what the target audiences should do.

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Neurolinguistic Programming