Also attached one paper that you’ve done already just to have an idea and make it easier for you :

Currently, online marketing has become an essential advertising platform that helps businesses attract and interact with diverse demographical people. According to Kotler and Keller (2016), the management of digital communications is vital for companies to manage to enhance their relevance with consumers. An interesting aspect that I discovered is that these companies use techniques like cookies to mine information from online users visiting companies’ websites. Although using cookies to collect people’s information is convenient, I feel that the ethics behind this data mining approach has ethical issues. I realized that these cookies have ambiguous consenting terms that individuals approve without knowing the ramifications. From my experience, direct surveys that consumers may consent to are more ethical since they allow them to disclose details, they are more comfortable informing companies. As emphasized by Kotler and Keller (2016), socially responsible marketing should not be overlooked because it benefits consumers, the organization, and community members. I believe the identification of ethical marketing approaches enhances the reputation of an organization and promotes social welfare.

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Personal earning process—challenges