Political influence tactics
After you’ve read the case study “The Power and Politics of Privacy on Social Networking Sites”, please answer the following questions:
1.What is your opinion regarding these online privacy issues?
2.To what extent are you concerned about how your personal information on websites such as Facebook, Twitter, or Google is used?
3.Looking back at the section on “political influence tactics”, which tactics did Facebook’s CEO Mark Zuckerberg use after he changed the original terms of use in 2009?
4.Of the stakeholders listed in the last paragraph of the case, which group do you think is most powerful in terms of shaping the future direction of online privacy issues?
To answer these questions successfully, start by assessing group behavior within the organization, including positive traits of influence, leadership, power and politics, conflict management, feedback, and negotiations. Also, look for ways that political tactics influence organizational behavior.
Please write a minimum of 750 word summary and submit this assignment as a Word document, using the APA format. Title page and references are not included in the 750 word requirement. Use your professional experience and outside sources to support your statements.
Requirements: 750
Answer preview
In 2009, Zuckerberg (Facebook’s CEO) altered the terms of use regulating how and for how long the company uses users’ information on its platform. Even though Zuckerberg did this quietly, Consumerist.com discovered what he did and informed the public that this change would allow the company to continue using the information posted by users for promotional, marketing, and other purposes even after users deleted their information from the platform. Once what Zuckerberg did became public, numerous consumer privacy advocacy groups and users came together to criticize the change in the company’s terms of use for Facebook. The negative publicity this decision generated forced Zuckerberg to use political influence tactics to deal with the criticism. Specifically, two weeks after changing Facebook’s terms of use, Zuckerberg announced that the company would revert to its initial terms of use as it analyzes users’ feedback. In addition, he also indicated that the company will revise its terms of use and even asked users to share ideas on the company’s website, “Facebook bill of Rights and Responsibilities.”
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