Big Data Analytics

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Write a discussion topic on What are the common business problems addressed by Big Data analytics? In the era of Big Data, are we about to witness the end of data warehousing? Why?

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Another common problem addressed by big data analytics in business is target marketing. Big data analytics provides a way in which businesses address the problem of investing in advertising campaigns that are not effective. By analyzing customer’s point-of-sale transactions and online purchasing trends, big data analytics help businesses to come up with targeted and focused advertising campaigns. Big data analytics also address the problem of understanding the market conditions. By analyzing big data, a business can understand the market conditions better to tailor its products according to the market trends. Big data analytics also addresses the problem of controlling and monitoring a business’s online reputation (Côrte-Real, Oliveira, & Ruivo, 2017). Through sentiment analysis, big data help businesses to understand what the customers are saying about the products.

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Big Data Analytics