What is Consumer Behavior?
Unit 1: What is Consumer Behavior – Discussion Board 2
Deliverable Length: 600 words + minimum of 2 references
All people are influenced, including you. People sometimes buy things because they want them rather than because they need them. Sometimes, they only want things because others have them. Consumers’ buying behaviors are often affected by social, cultural, and group influences. Consider a product or service that you bought recently.
Identify the product or service, then answer the following questions:
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