Marketing mishap

Assessment Description

Select a leader you believe successfully led an organization through a crisis or challenge (e.g., public relations crisis, marketing mishap, shift in market demand, reorganization). Identify the leader and the company with which the leader is affiliated. Provide a brief context for the crisis or challenge. Identify the leadership models and approaches that were employed in the handling of the situation. Finally, explain why you think the leadership was particularly effective in this context.

Leadership: Theory and Practice

Northouse, P. G. (2019). Leadership: Theory and practice (8th ed.). Thousand Oaks, CA: Sage. ISBN-13: 9781506362311

Requirements: 200 words

Answer preview

They reassured their customers of the breach and the levels of risk and assured them that they would not be liable for any fraud that may incur. The Company also offered free credit to monitor its services. Transformational leadership encompasses leadership where leaders motivate and encourage their members to ensure the achievement of overall success. This prompts innovation as the leader is visionary and motivates their followers to achieve the best. They also ensure effective communication ensures that everyone is on board. It has assured that Target Corporation has effectively dealt with the crisis and provided effective management, meeting their goals.

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Marketing mishap