Strategic Management

Read and reflect on the assigned readings for the week (chapter -8) and then write what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Also, provide a graduate-level response to each of the following questions:

  • To raise capital, what are the pros and cons of selling bonds, compared to issuing stock or borrowing money from a bank in terms of raising capital?

Requirements: 3 pages

 

textbook attached

no plagiarism

no grammatical error

Answer preview

Integrating social media into marketing gives organizations a chance to overcome such a hurdle by enabling companies to easily and regularly keep in touch with their customers. Courtesy of this, consumers can now post their concerns on the organization’s social media page. Since organizations now have social media teams, once this happens, the appropriate customer service agent will come across the query and then address it promptly. Responding to customers’ issues and engaging with them is one of the effective strategies an organization can use to build a healthy and stable relationship with its customers. The key takeaway from this is that social media not only made customer service more timely but also more organized and efficient.

Raising Capital: Selling Bonds vs. Issuing Stock or Borrowing Money from a Bank

Organizations normally raise capital in three major ways.

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Strategic Management