Strategic Management and Strategic Competitiveness
Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
Write a four- to six-page paper in which you do the following:
- Assess how globalization and technology changes have impacted the corporation you researched.
- Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
- Assess how the vision statement and mission statement of the corporation influence its overall success.
- Evaluate how each category of stakeholder impacts the overall success of this corporation.
Answer preview
Technology is a continually evolving phenomenon, and as such, society should make adjustments to any technological change that takes place. Technological changes have impacted how Google LLC conducts its operations (Tran, 2017). Succeeding in the technological realm is not easy, with companies requiring to develop disruptive technologies if they are to make a mark in the technological market. The company, by itself, was revolutionary, by changing how people perceive, store, and share information. Google LLC is the proprietor of cloud computing (Tran, 2017). The company developed the concept of cloud computing to find storage space for the vast amount of data within their possession. Such a change in data storage technology allowed the company to expand its business operations by offering its customers additional products like Gmail and YouTube. Further changes in cloud computing technology allowed the company to store the data from its end-user products and analyze them.
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Strategic Management and Strategic Competitiveness
