In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

• Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
• Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article from the CSU Online Library (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format

Answer preview

Due to the steep business competition brought in by the toy developer MGA Entertainment, Mattel’s management slowly changed their decision-making with time upon realizing that they were making losses. Nash and Duvall (2005) explain that the company stagnated at $1.5 billion revenue since their rival hit the market four years ago with the Bratz dolls. The Barbie doll’s market share reduced from approximately 75% in the year 2000 to 60% in 2005, yet Bratz’s sales had reached roughly $700 million (Nash, & Duvall, 2005). Bratz’s developers were experiencing a growth rate of at most 45% in 2004. Therefore, with weak market performance, Mattel’s managers had no choice but to change their decision-making to improve sales. Generally, the cognitive error that the company made is, one, the leaders failed to identify the changing demands that clients had in the market. Secondly, they did not pay

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