Marjorie Benton

Marketing Mix and Product

/in /by
discussion board question

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind.

Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Requirements: short

the articles are listed in the instructions.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Answer preview

Article 3: The Marketing Mix Revisited: Towards the 21st Century Marketing

In this article, E. Constantinides (2006) looks at the efficacy of the 4Ps marketing mix concept. This framework came into prominence in the 1960s and has grown exponentially with more and more organizations using it during product development. It is a simple marketing framework, with the four Ps representing product, price, promotion, and place. Constantinides (2006) concedes that even though studies into the efficacy of this framework are limited, organizations believe that it has immensely contributed to their success. This marketing tool revolutionized marketing management. Despite all these benefits, Constantinides also argues that there are some shortcomings associated with using the 4Ps marketing mix.

[620 Words]

Marketing Mix and Product

Marjorie Benton

Marketing Mix and Product

/in /by
discussion board question

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind.

Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Requirements: short

the articles are listed in the instructions.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Answer preview

In this article, E. Constantinides (2006) looks at the efficacy of the 4Ps marketing mix concept. This framework came into prominence in the 1960s and has grown exponentially with more and more organizations using it during product development. It is a simple marketing framework, with the four Ps representing product, price, promotion, and place. Constantinides (2006) concedes that even though studies into the efficacy of this framework are limited, organizations believe that it has immensely contributed to their success. This marketing tool revolutionized marketing management. Despite all these benefits, Constantinides also argues that there are some shortcomings associated with using the 4Ps marketing mix.

Answer preview

In this article, E. Constantinides (2006) looks at the efficacy of the 4Ps marketing mix concept. This framework came into prominence in the 1960s and has grown exponentially with more and more organizations using it during product development. It is a simple marketing framework, with the four Ps representing product, price, promotion, and place. Constantinides (2006) concedes that even though studies into the efficacy of this framework are limited, organizations believe that it has immensely contributed to their success. This marketing tool revolutionized marketing management. Despite all these benefits, Constantinides also argues that there are some shortcomings associated with using the 4Ps marketing mix.

[620 Words]

Marketing Mix and Product