Marjorie Benton

Market analysis for your business

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Question

Your market analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. Product is called SwapSoles which are some innovative shoes that allow you to change the soles to perform sports and do leisure activities as well. (This is an imaginary product; it does not exist)

* All the information is already provided in the Word Document attached. You just need to re-structure the information into the following structure, paraphrase all the text to eliminate plagiarism, and add more relevant data from peer-reviewed sources. It is very important that you re-write the information as this is information is from another class assignment and would appear as plagiarism if not properly paraphrased.

Structure of the report:

Instructions:

-Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: follow structure indicated

This should be an easy one as all the information needed is included in the document attached and I mostly need help paraphrasing the text, adding new peer-reviewed sources and re-structuring the information into the structure required for this report. Let me know if you have any questions.
Answer preview

SwapSoles will initially be introduced within the American sports apparel industry. This industry is quite competitive and is dominated by organizations such as Nike Inc., Under Armour, New Balance, and Adidas (Chung et al., 2022). Besides being competitive, the industry is very dynamic and prone to evolution. Customer needs and preferences differ not only depending on the geographical and cultural background of customers but also change frequently depending on the existing trend (Chung et al., 2022). In 2021, the American sports apparel industry was valued at approximately $103 billion (Chung et al., 2022). This figure is expected to grow to over $130 billion by 2025 (Chung et al., 2022).

[1530 Words]

Market analysis for your business

Marjorie Benton

Comprehensive marketing strategy

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Select a multinational company from one of the following world regions:

1.European Union and England

2.North America

3.Central/South America

4.Asia

5.Australia

6.Sub-Saharan Africa

7.Middle East/North Africa

Once you have selected a world region, you must pick ONE of the following topics for your project:

1.Develop a comprehensive global human resource (HR) strategy for your company. Investigate what the firm is essentially doing and/or focus on what it should be doing. Your responsibility is to identify and then summarize major global challenges the multinational company is experiencing. Develop a matrix to show how the company can create a sustainable competitive advantage and highlight any key HR implications. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic (centralized or decentralized) and explain the rationale for these decisions. In addition, you should explore and recapitulate how the HR function should be structured and managed to successfully implement this strategy.

2.Develop a comprehensive operations management strategy for your company. Investigate where the firm is manufacturing its products and locate manufacturing facilities, identify the country it is operating in, technology factors, cost efficiency, how the company is making global sourcing decisions, discuss logistics and supply chain management of the company, and the transfer of knowledge from home country to the host country. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the operations management function should be structured and managed to successfully implement this strategy.

3.Develop a comprehensive marketing strategy for your multinational company. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.

Include in your project:

Assess and describe the multinational firm’s vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firm’s home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstede’s cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.

 

Requirements: 1200 -1300 words

Answer preview

According to Lanvin and Evans (2017), P&G has evolved due to the support garnered from key stakeholders. While focusing on the firm’s home business environment, significant pillars based on the Global Competitive Index have been the firm’s marketability and growth indicators. The pillars include inputs from institutions, infrastructure, ICT adoptions, macroeconomic stability, health, skills, product market, labor, financial systems, innovations, business dynamism, and market size (Lanvin & Evans2017). The company has leveraged support from government labs and universities in the systemic innovations, entailing manufacturing infrastructure and ICT adoptions to streamline production processes.

P&G’s Cultural Values Based on Hofstede’s Model

While exploring culture using the Hofstede’s model, the power distance is low, with a score of 40, which measures the degree of inequality in groups, organizations, and individuals (Hofstede Insights, n.d.). Notably, P&G’s organizational hierarchy is flat, thus promoting visibility and equality (P&G, b). Further, the US culture is highly individualistic, scoring 91. Hence, the firm addresses this value by giving employees privacy in their workspaces and personal life. The masculinity score is 69, indicating how society drives competition (Hofstede

[1433 Words]

Comprehensive marketing strategy

Marjorie Benton

Brand Marketing via Social Media

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E-Commerce Research Project

Brand Marketing via Social Media

Effective branding could be one of the pillars of any sustainable marketing strategy in today’s world, express all but not limited to the following in your research project.

A well-structured research paper should help you to achieve a high overall grade.

The following general format or layout is suggested for the presentation of your argument or topic:

You are expected to preserve ample flexibility in the conduct of your study, and are encouraged to be as free and creative as possible in the development of your central argument and structuring of your final paper.

The basic expectation is that you will demonstrate deep understanding of the theoretical and practical issues related to your topic in a manner that is consistent with the course learning objectives.

The final paper must contain at least 2,500 words and comply with the current APA format.

 

  • Prove how branding via the internet has become more precedent than in person
  • show how cost-effective branding online is to operate a brick-and-mortar.
  • Speak highly on cost-effectiveness, enduring a better target audience, and the pros of online branding.
  • Provide some techniques/strategies that you have learned that would help effective branding.
  • Explain drop shipping versus having the product on hand.
  • Evidence of effective social media marketing
  • Pros and cons of social media branding.
  • And more.
  • Cover or title page: Align the text that contains your name, course number, your teacher’s name, and the date of the deadline in the center of the page.
  • Abstract: Usually less than a page long, the abstract describes your work. It lets readers know where the paper is headed, the issue at hand, and why the subject was interesting or important enough that you decided to write about it.
  • Introduction: The introduction should begin with a statement of the problem to be addressed. Explain the significance of the topic or problem at hand and write about how you plan to discuss or resolve the issue.
  • Body: The body of your text should contain the main points from your research. Clearly present the main points of the paper as listed in the thesis. Give strong examples, details, and explanations to support each main point by skillfully integrating the evidence from the literature sources to engage the audience. Do not forget certain positions pertaining to the issue and the analysis of the research you have done.
  • Results: Explain why your research has led you to believe certain things about your subject. How has your view changed from when you began the project? Has it stayed the same, and why? Tie everything you’ve been explaining into what you had stated in your introduction.
  • Discussion: End with a summary and a conclusion about the topic in question. Finish by stating an opening question or by prompting the reader to continue his or her own research on the subject through a discussion.
  • References: Include a minimum of 10 outside references, with at least two references from professional journals or other peer-reviewed sources. Current APA format must be used.

Answer preview

Brick and mortar refer to an organization owning a physical presence for its operations where customers can walk in. However, the retail landscape has been in continuous flux for the past twenty years. That is due to threats from large chain stores and the rise of eCommerce sites forcing retailers to adapt to new innovations to attract more customers (Qi, Chan, Hu, & Li, 2020). Transitioning to online selling is one way of navigating these changes. Branding online for brick and mortar is cost-effective because, unlike the traditional way of opening more stores, launching an online store is more budget-friendly. That will cut employee salaries, renovation costs, and rent as digital commerce requires minimal overhead costs. Doing business online will only need one person to run the website while customers can collect their products from the store.

[2605 Words]

Brand Marketing via Social Media

Marjorie Benton

Demand of electric vehicles

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Research and find an article that covers the supply and demand of electric vehicles and how gas prices have affected the supply or demand electric vehicle sales. You can use an article online or offline from any reputable source. Write up a review of the article and integrate concepts, such as the market, market equilibrium, law of demand, and prices control into your review. Summarize the article and discuss how it relates to other economic theories.

Complete this essay in a Microsoft Word document in APA format. A minimum of 1500 words for your essay is required with a least 2 references in addition to the article that is being reviewed.

Requirements: Minimum of 1,500 words

Answer preview

They are also environmentally friendly since they utilize little or no petrol or diesel (Nazaripouya et al., 2019). Russia’s invasion of Ukraine, coupled with the response by the United States government banning the import of Russian oil and gas, drove up gas prices. This made it very expensive for many Americans to operate their vehicles, prompting numerous people to look for viable alternatives (Wayland, 2022). The only option other than paying the high gas prices was to look for electric vehicles. This phenomenon drove up the demand for electric vehicles (Wayland, 2022). This paper will review an article analyzing the impact of rising gas prices on the demand and supply of EVs, integrating economic concepts such as the market, market equilibrium, law of demand, and prices control into the review.

[1811 Words]

Demand of electric vehicles

Marjorie Benton

Supply chain decisions

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Answer two out of the three discussion questions, listed below, for this week.

1. Please make a list of products you believe failed because of poor marketing channel choices.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Requirements: 250 words min

Answer preview

Small business owners are at a disadvantage if they lack marketing resource resources. One of the reasons is that small firms have limited staff and promotions compared to larger businesses. Therefore, a small entity will exhaust its resources to utilize and execute promotions optimally. Also, the reduced number of labor resources hinders efficient market exploration since staff will be overworked (Boughton, 2014). Another reason small companies are disadvantaged if they lack marketing research resources is the focus on a niche market.

[399 Words]

Supply chain decisions

Marjorie Benton

Global strategic marketing plan

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I have attached the same information in a word doc. Also, attached a template The formatting is weird in this text box.

Introduction

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.

For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.

Select a business from one of the industries listed below:

Note: Please choose a business that can be adapted to a global market. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate.

Books used:

  • Ferrell, O. C., & Hartline, H. (2022). Marketing strategy, text and cases (8th ed.). Cengage Learning. ISBN: 9780357516300
  • Pride, W. M., & Ferrell, O. C. (2020). Marketing (20th ed.). Cengage Learning. ISBN: 9780357033791

Task 1 Requirements:

A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:

1. Identify two new products and/or services that the company can sell or offer to a global market.

a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.

b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.

c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.

a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.

3. Discuss at least one distribution channel for the two new products and/or services.

a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).

b. Analyze how the global supply chain may affect the product or service.

4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.

a. Identify costs associated with developing and launching the new products and/or services.

b. Evaluate consumer acceptance of the price set for the new products and/or services.

c. Evaluate competitor prices for similar products and/or services.

5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.

a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.

i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)

b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.

B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

Rubric:

A1:NEW PRODUCTS AND/OR SERVICES

  • The 2 new products and/or services are appropriately identified.

A1A:METHODS

  • The provided discussion includes 3 different methods. The discussion is well reasoned and sufficiently supported.

A1B:COMPETITIVE ADVANTAGE

A1C:INHERENT RISKS

  • The provided discussion includes 2 inherent risks associated with the launch and how to minimize the identified risks. The discussion is well reasoned and sufficiently supported.

A2:CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE

  • The provided discussion of the customer relationship management system is adequate. The discussion is well reasoned and sufficiently supported.

A2A:CRM INFORMATION

  • The provided explanation is complete (provides detail on how the information generated by the CRM software will be used), clear, and appropriate.

A3:DISTRIBUTION CHANNEL

  • The provided discussion of at least 1 distribution channel is adequate. The discussion is well reasoned and sufficiently supported.

A3A:KEY CONSIDERATIONS

  • The provided analysis of key considerations is sufficient. The analysis is well reasoned and sufficiently supported.

A3B:GLOBAL SUPPLY CHAIN

  • The provided analysis of how the global supply chain may affect the product or service is sufficient. The analysis is well reasoned and sufficiently supported.

A4:MAJOR PRICING STRATEGY

  • The provided discussion of a major pricing strategy is sufficient. The discussion is well reasoned and sufficiently supported.

A4A:COSTS ASSOCIATED WITH DEVELOPMENT AND LAUNCH

  • The costs associated with developing and launching the new products and/or services are appropriately identified.

A4B:CONSUMER ACCEPTANCE OF PRICE

  • The provided evaluation of consumer acceptance is sufficient. The evaluation is well reasoned and sufficiently supported.

A4C:COMPETITOR PRICES

  • The provided evaluation of competitor prices is sufficient. The evaluation is well reasoned and sufficiently supported.

A5:PROMOTIONAL STRATEGY

  • The provided discussion of the promotional strategy is sufficient. The discussion is well reasoned and sufficiently supported.

A5A:MASS AND SOCIAL MEDIA CHANNELS

  • The discussion appropriately identifies 2 mass media and 2 social media channels.

A5AI:JUSTIFICATION OF MEDIA CHANNELS

  • The provided justification of why the media channels were chosen is sufficient. The justification is well reasoned and sufficiently supported.

A5B:SALES PROMOTION ACTIVITIES

  • The provided discussion of 2 sales promotion activities is sufficient. The discussion is well reasoned and sufficiently supported.

B:SOURCES

  • The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

Requirements: 10-15

  • hospitality
  • retail
  • transportation

Answer preview

The information serves as the foundation for successful models and strategies in the business environment. Having extensive and accurate market research allows investors or companies to better understand their target audience and fill any gap in the market. Business entities should learn from their competitors and allocate their resources most profitably. Business entities must conduct market research to identify the market gaps and the best way to profitably combine their resources. Market research allows a deeper, more complete understanding of consumer values. Hence, this is more useful when developing products and creating market strategies. It allows the company to reveal the consumer needs, opinions, and interests about the current business entities in the market and products.

[3685 Words]

Global strategic marketing plan

Marjorie Benton

Global market

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For this journal, first review the Final Project Guidelines and Rubric PDF document and post any questions to the General Questions Topic. Then review the Nimble Storage: Scaling Talent Strategy Amidst Hyper-Growth case study.

In your journal, answer the following questions:

  • What are some common concerns companies have that keep them from being more effective in the global market?
  • In a global market, what should a company consider changing to better embody social and cultural norms and to become a more geocentric organization? Consider possible changes to the company’s technology, interpersonal policies, business practices, or other variables.

For additional details, please refer to the Journal Guidelines and Rubric PDF document.

Answer preview

As a matter of fact, the Nimble Storage company has adopted some social and cultural norms that make it a more geocentric organization. For instance, the company has a future projection on its change in technology policy. The Nimble storage management understands that technology influences communication and how they share information. Ford et al. (2018) give an example of effective companies like Nimble storage in the global market, such as Apple, and Alibaba, that embraces technological applications such as Zoom, Slack, and Microsoft Teams to communicate and market their products. Therefore, technology should be a major change for a company to be geocentric. Lastly, the Nimble storage company enacts possible changes to its business practices, such as utilizing and discovering the optimal ways to reach its objectives.

[519 Words]

 

Global market

Marjorie Benton

Neurolinguistic Programming

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Each answer needs to be at least 2-3 paragraphs. Please cite sources. All answers will be submitted to TurnitIt to detect any AI answers.

What specific conditions need to be met in order to use aromas as a tool for influence?

What is Neurolinguistic Programming (NLP)? What is the premise of this theory? Identify the weaknesses of this approach.

Identify three distinct ways in which advertisers use music to persuade.

Which of the many persuasive strategies and tactics discussed throughout the text would you say is the most ethical? Which would you say is the least ethical? Why?

Why do Gass & Seiter think that the use of fear appeals is more ethically defensible than the use of threats?

Requirements: 2-3 paragraphs

Answer preview

Advertisers may use different appeals to persuade consumers, and this may include the use of fear or threats appeal. In their position, threats should only be used when other strategies have failed or are unavailable. This is due to the undesirable social consequences of the threats. For instance, the psychological distress on the receiver’s side, the manipulation or exploitative aspect, relationships are affected, and there is the diminishing of the receiver’s morale and self-esteem (Gass & Seiter, 2019).

Gass & Seiter (2019) argue that fear appeals are more ethically defensible than threats based on the belief that if the dangers associated with the fear are real or genuine, then using fear is ethically defensible. On the same note, Gass & Seiter (2019) posit that fear appeals should highlight how the harm in the appeals can be avoided and recommend what the target audiences should do.

[889 Words]

Neurolinguistic Programming

Marjorie Benton

Marketplace behaviors

/in /by

Go online to any of the following open access article websites: Journal of Business Research, the Westcliff International Journal of Applied Research, Springer Business Research Journal, MDPI, and BRQ Business Research Quarterly and select an article published within the past two years. Select an article that employs one of the following research techniques: surveys, in-depth interviews, focus groups or participant observation. Copy the link of the article so that you can turn it in with your critique. Your critique should contain the following elements:

  1. Provide a complete citation of the research article (title, authors, journal, volume, year, and pages)
  2. What are the research questions/hypotheses?
  3. What are the major theories that it examines (be sure to briefly explain the theory)?
  4. What is the research methodology (sample size, independent variables, dependent variables, and how were they measured)?
  5. Summarize the major results.
  6. What does the author say is the major contribution of the study?
  7. What would you say are the strengths and weaknesses of the study with a focus on its methodology?

Instructions

-Essay format (APA)

-2-4 pages, double spacing

-Font: Times New Roman, Size 12

-At least 6 peer-reviewed sources (include DOI in reference page) (Can be used to define terms/concepts)

-In-text citations for each peer-reviewed source

-No plagiarism

Requirements: 2-4 pages

Answer preview

significant time since responses are quick due to higher control and prompt answers. However, they impede the development of a connection with the interviewees, which is one of the primary goals of qualitative research methods. Control can also be limited when the participants refuse to continue engaging by hanging up the phone (Novick, 2018). It is mainly faced when the questions are complex or lengthy. Through telephone interviews, responses can be ambiguous because participants have restricted time to elaborate on answers, resulting in incomplete discussions. Besides, there is no face-to-face interaction to understand the feedback and consider its reliability in research fully.

[1104 Words]

Marketplace behaviors

Marjorie Benton

Social marketing campaigns

/in /by

Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns have been used to raise awareness of risk and risk behaviors, to promote the adoption of healthy behaviors, and to encourage cessation of unhealthy behaviors. In this assignment, you will be analyzing social marketing campaigns.

For this assignment, select two social marketing campaigns that have been conducted on the same health issue. Be sure to select social marketing campaigns or health issues different from those you used in previous discussion questions, assignments, or the final project.

The Internet, write a 3–5-page paper that addresses the following:

Requirements: 4-5

Answer preview

The CDC’s campaign took place in two phases. The first phase of adverts ran between February 3 and April 6, while the second ran between July 7 and September 7 (CDC, 2016). The adverts contained messages about individuals struggling with smoking-related issues such as gum disease, cancer, stroke, and premature birth. Furthermore, the campaign also ran adverts featuring stories of the impact smoking-related issues have on a smoker’s family and friends (CDC, 2020). The FDA implemented a comprehensive paid media strategy to alter their tobacco-related knowledge, beliefs, conduct, and attitudes (FDA, n.d.). After a rise in smokeless tobacco use amongst teenagers in 2016 prompted the FDA to include adverts targeting hard-to-reach male youths between 12 and 17 years who were at risk for using smokeless tobacco (FDA, n.d.). During this 2016 campaign, the primary message was “smokeless doesn’t mean harmless.

[1312 Words]

 

Social marketing campaigns