Advertising and merchandising strategy

Provide a 4-5 Page summary evaluating the case study about GAP Inc. by answering the following questions in Part 1.

Gap, Inc. (Gap) became a household name in the 1990s through its clever advertising and merchandising strategy that made it largely responsible for making the jeans-and-t-shirt style ubiquitous during that decade. In this CLA, you will evaluate the pros and cons of Gap’s strategy, do a SWOT analysis, identify the strategic issues that Gap management needs to address, and propose action recommendations.

To prepare you for this Assignment, read the Gap Case on page 297. Then, review the following:

  • A 2:01-minute 2015 video titled “Gap Inc. to Open Store in India” that can be accessed at
    (Copy and paste this URL.)

You must justify your thoughts by supporting your arguments by providing the peer-reviewed sources (at least 8 sources).

Part 1 – (4-5 Pages):

Gap has employed you as a consultant to assess the company’s overall situation, identify the strategic issues that management needs to address, and recommend a set of actions to improve the company’s future prospects. Please prepare a minimum of four (4) APA formatted pages analytical/critical report to Gap management that includes the following:

  • What are the strategically relevant components of the U.S. Retail, Family Clothing Stores industry macroenvironment?
  • What is competition like in the family fashion industry? Which of the five competitive forces is strongest? Which is the weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
  • What does your strategic group map of the family clothing retail industry look like? Is Gap Inc. well positioned? Why or why or why not?
  • What do you see as the key success factors in the market for family clothing?
  • What key factors may determine the success of Gap Inc.?
  • What recommendations would you make to Gap Inc. to improve its competitiveness in the market while mitigating any current and future risks?

Part 2 – (1-2 Page):

  • In correct APA format, write the Reference of the article used for this Assignment.
  • Clearly state what the article is about and its purpose.
  • Describe how the article helped in this assignment.
  • Repeat for a total of eight (8) peer-reviewed source.

 he Case study from the text book

Answer preview

Competition in the family fashion industry is great. Competitive rivalry is strongest among Porter’s five forces. The competitors for Gap, Inc. are Inditex Group, Abercrombie & Fitch, and other e-commerce companies like Amazon. Varlard & Gamble (2017) says that in 2015, Amazon accounted for about 60% of the retail sales in the clothing industry. Over the last few years, Gap Inc has had to close stores in various parts of the world due to increasing competition in the fashion industry. Since 2000, company sales have been declining due to an increase in online sales. A shift in consumer buying habits has led to a decrease in customer visits to lower-end malls, malls that Gap Inc has a wider presence. The weakest force is supplier power. Many apparel companies create the same products. Companies can change their suppliers when they are dissatisfied with the quality or prices offered. Presently, suppliers have little control over apparel sellers, and hence they have low power. The forces that influence the attractiveness of the industry are buyer power and the threat of new entrants.

[2049 Words]

Advertising and merchandising strategy


Criminal justice policy

Select an evaluation model that you determine has the most applicability and relevance to criminal justice policy today.

Write a 700- to 1,050-word paper summarizing the model you have chosen and provide an analysis and explanation for your choice.

Include the following in your paper:

Format your paper consistent with APA guidelines.

no plagiarism please and good luck

Answer preview

Moreover, the program evaluation identifies the need gas because it bases on the policy’s characteristics, such as the sex offenders’ law, to determine effectiveness. Such an evaluation process helps the stakeholders and the public articulate what may seem to offend into effectiveness. Administering the program or the criminal justice policy is significant, and it can only be well ascertained by the process evaluation model to ensure that it meets the set objectives. Understanding the impact of a program or policy is essential, and that’s why I believe the process evaluation model is the most applicable and relevant in extrapolating desired effects.

Assessment Effectiveness of the Process Evaluation in Evaluating Sex Offenders Law

[796 Words]

Criminal justice policy

Empire Courier Service

Dave is a driver for Empire Courier Service. Around the company, Dave is known as sort of a hothead. During his previous employment at another company, Dave had been involved in a workplace fistfight with a fellow employee, resulting in criminal charges.

One day, between deliveries and in a company vehicle, Dave decides to get lunch. While leaving the parking lot at Big Burrito Bistro, the favorite lunch spot for most Empire Courier employees, Dave negligently causes a car accident with another vehicle, resulting in injuries to Victor, the driver of the other car. As Dave and Victor are waiting on the side of the road for the police to arrive, Victor comments to Dave, “Oh, you drive for Empire Courier Service. It doesn’t surprise me that Empire hires bad drivers because their service stinks, and their prices are too high!” Dave is so offended that Victor would insult his employer’s professional reputation that he punches Victor in the face, causing Victor to suffer even more injuries. Empire Courier Service does not, as a matter of policy, do criminal background checks on its employees.

Within your paper, define agency and how an agency relationship is created. Identify the various types of agency relationships, and explain tort liability and how it relates to the agency relationship.

Then, considering the legal principles discussed in Chapter 20, explain who is liable for Dave’s negligence for causing the car accident, and explain who is liable for Dave’s intentional tort for punching Victor.

Provide your answers in a case analysis of at least two pages in length.

One source is required. Include an introduction in your paper. Adhere to APA Style when creating citations and references for this assignment.

Two Sources are attached to use with this paper.

Thank you.

Answer preview

Dave has committed two tortuous actions by causing a car accident and causing Victor to suffer physical harm through an assault. The most critical step is ascertaining the persons who accrue tort liability from these acts. On the charge of negligently causing a car accident, Empire Courier Service would be liable under vicarious liability doctrine. The inference of vicarious liability is made when an employee commits a tort when in the ordinary routine that constitutes part of his or her job mandate (Neild, 2013). The negligent conduct transpired in between deliveries when Dave had gone for lunch in a company vehicle. The fact that most employees of Empire Courier Service go for lunch at Big Burrito Bistro serves to illustrate that going for lunch at that place is an established routine in their employment. Therefore, the employer incurs liability for the negligent accident committed as Dave was leaving the parking lot.

[822 Words]

Empire Courier Service

Haiti Case Study

Why is it difficult to prosecute this case? (200 words) What are the potential implications of a lack of justice for Haitian victims in the Georges v UN case? Propose a solution and assess its feasibility. Your answer should consider our incomplete executive order at the global level. (300 words)

Georges v. United Nations: The Lawsuit Against the United Nations for Cholera

Retrieved from Institute for Justice & Democracy in Haiti (IJDH). (2014).

When Will the UN Pay for Its Crimes in Haiti? When Will Anyone?

Retrieved from… Emersberger, J. (2014).

Haiti Cholera Lawsuit Against the U.N.: Recommendations for U.S. Policy

Retrieved from… Schaefer, B. (2013).

Slide Set: Global Administrative Law

This slide set contains information needed for Discussions 1 and 2.

Moloney, K. (2018v). ATTACHED

Answer preview

Few solutions can positively impact the situation. Among the most direct responses would be to accept the laws that have hindered prosecution and, instead, focus on keeping the UN accountable to its promise to compensate the victims. If unsatisfied with the status quo, the victims can use social action to influence the courts to deliver a more favorable verdict for the victims. Social action is often useful in breaking an impasse and could affect the courts’ view on the need to compensate the victims. Lastly, the victims could move the case out of the US judicial system and find a country that does not grant immunity to international organizations where a prosecution is more likely to happen.

[725 Words]

Haiti Case Study

Social Entrepreneurship

CEMEX was founded in Mexico in 1906. It is the world’s largest building materials supplier and the third largest cement producer. In 1999, CEMEX launched Patrimonio Hoy, offering do-ityourself construction services to low-income households.

Consider the following questions as you watch the video below:

1. Why should we consider this an example of social entrepreneurship?

2. What was new and different about this social intrapreneurial venture?

3. What were the needs it addressed?

Compose your response to these questions using a maximum of 2 pages 1½ spaced. Use sources including the one below the video.

Source 1:

Answer preview

According to Jenkins (2018), social entrapreneurial involves developing a new business model, service, or product that creates value for society and the company as well.  The social entrapreneurs assist their employers in meeting sustainability commitment and create value for both the organization’s clients and communities in a manner that they are built to last. The CEMEX scenario presents a new and different social entrapraneurial venture.  First, the company builds on systems that will help employees to become social entrepreneurs. CEMEX has two intrapreneur ports of call. It has CEMEX ventures which support the development and implementation of the revolutionary and disruptive investment.  The company disrupts the construction material manufacturing companies by introducing a new model. By establishing, the company empowers both its employees and community, thus strengthening its brand.  Secondly, the venture focuses on building capability—the company values solving social problems.

[851 Words]

Social Entrepreneurship

Case management

In this assignment, case management (including case plan development) must be used based on the specific needs of an offender. A strength-based approach to case management services must also be implemented. Case management professionals follow a three-phase process, known as the helping process, to provide the support and structure needed to help others. The helping process includes the following three phases:

  • Assessment
  • Planning
  • Implementation

Write a 525- to 700-word paper exploring the importance of the three phases. Include the following information:

Format your paper consistent with APA guidelines.

Answer preview

Significance of Client Participation During the Helping Process

The success of the helping processes depends on the inputs from both the case manager and the client. However, it is more significant when the client agrees to participate in the process because the steps taken by the case manager depends on the client’s response. Client participation can help case managers to achieve an accurate assessment of the client’s needs, which is mandatory for the successful helping process (Frankel et al., 2018). Good participation from the client can also improve the ability of case managers to connect clients to the most appropriate resources. It is because case managers will only select resources for intervention based on what they understand the client’s problems are.

[669 Words]

Case management

Case Study Analysis

Read the Article in the text called Shaping the Vaccine

Synthesize the case using the format seen in the Case Study Analysis Please provide an introduction/background of the industry, a body and a conclusion and include supporting peer reviewed journal articles beyond the case in the text.

In your case analysis, incorporate findings from other sources like well as in the online library within academic literature. You can find excellent scholarly articles to support your opinion in the online library’s LIRN ProQuest database. In graduate work these sources are extremely important to use!

Generally, these case study analyses will be between 4- 6 pages long and APA formatted. Before you begin, please review the handouts on Case Study Analysis expectations and evaluation.

By submitting this paper, you agree: (1) SafeAssign™ services .

Main article is provided, with samples and directions for Case Study Analysis.

Need to get more articles for References, but need to be Peer Review like ProQuest or Google Scholar.

Answer preview

One of the things that pushed companies away from manufacturing vaccines was the extensive capital required before an organization can break even in this industry. Companies now required relatively less capital to get involved in vaccine manufacturing. The need to regularly clean and sterilize equipment used during the development of vaccines are some of the main reasons getting into this industry requires an extensive capital outlay. However, the infusion of new technology in the sector got rid of this encumbrance (Kis et al., 2018). For example, the invention of the SUTs eliminated the need to clean and sterilize equipment, which was quite costly. The absence of such costs made the industry quite attractive to new companies. Despite all the benefits such changes brought about, there have been downsides threatening the future of the industry. When it becomes cost-effective to manufacture vaccines, numerous companies will start doing so, which will lead to a phenomenon Zhou, refers to as fragmentation.

[1371 Words]

Case Study Analysis

The Challenge of Toys for Girls

Make sure to read the case study discussion rubric pdfPreview the document for this assignment prior to publishing your discussion post. The rubric includes guidelines for your original post as well as your comments on other post.

Case Application 2 The Challenge of Toys for Girls

The long awaited release of Star Wars: The Force Awakens was quickly followed by a toy market controversy. The absence of the female lead character Rey from action figure sets and a Star Wars-themed Monopoly game sparked a negative reaction from fans. Hasbro said the company intentionally left Rey out to avoid revealing her important plot role before movie goers were able to see the movie. However, a #WheresRey social media campaign quickly highlighted the gender disparity in the toy products and Hasbro eventually responded with the Rey figurines. Was this an isolated incident? Unfortunately, the toy industry has struggled with gender-related issues for many years, and the sales of toys for girls have lagged. Even Barbie, who has been around for more than 50 years, has often faced a negative public reaction. Many have criticized Mattel for contributing to body image issues in young girls due to Barbie’s unrealistic body proportions. After declining sales, Mattel recently released new dolls with varying body types. The new options include tall, petite, and curvy-shaped dolls. However, some believe that the Barbie doll still overemphasizes beauty and is not a positive toy for young girls. Lego has also struggled with creating products for girls. After years of a gender- neutral approach, Lego created products to target girls in the 1990s. However, this move had little success as some noted their girl product line was just a pink and simplified version of what they considered their boy line of products. In 2012, the company released a new line of “Friends” Lego sets targeting girls. The “Friends” line did grow sales; however, the sets were criticized due to their limited functionality and emphasis on gender stereotypes. The sets featured a pastel colored salon and swimming pool and suggested a life of leisure for the female characters. Lego finally had some success with girls in 2014 after it introduced the Research Institute line of figurines that included 119  professional women such as an astronomer and a chemist, but this was a limited edition set offered only for a short period of time. Toy sales have trended down over the last 10 years, and some suggest that failure to sell to girls impacted this decline. The toy industry doesn’t seem to understand what girls want, often emphasizing a homogeneous image of girls who like the color pink and princesses. Parents are concerned, many believing the toys that are most available to girls such as those related to makeup and homemaking only work to enforce gender stereotypes that may affect girls’ aspirations. Furthermore, while boys are exposed to toys that emphasize exploration and invention, boys also see the girl toys that emphasize that caring for babies and homes is girly and undesirable for boys. Why can’t toy companies figure out how to create toys that both parents and girls love? Is the problem the lack of women in the executive management ranks of the toy companies? Lack of women in leadership roles is a problem across many large companies. According to, while 45 percent of the labor in S&P 500 companies are women, they only make up 25 percent of executive positions and hold only 20 of the 500 CEO slots. A quick look at the management teams at the Lego Group, Mattel, and Hasbro shows a similar pattern. While women make up almost 30 percent of Hasbro’s top management team, women make up just about 10 percent of Lego’s executive team and all five of Mattel’s top leaders are men. There is an opportunity for toy companies to grow their sales in the girl market; however, to do so the toy industry needs to rethink their approach to the girl category. This kind of change is at a strategic level, and therefore top leadership matters. A more gender-balanced management team could better understand the female customer base and drive innovation to create toys that parents want to buy for girls.

Discussion Questions

5-18. Consider the toys you played with when you were young. What do you think of the toys that were marketed to girls?

5-19. Do you agree that gender diversity at the management level at a toy company could help a company strategically?

5-20. Why do you think there are so few women in executive leadership positions in toy companies?

5-21. How could toy companies improve the gender diversity of their leadership teams?

Answer preview

One of the things toy companies should consider is revamping their recruitment teams (Moore, 2018). Currently, most of the interview panels are male-dominated, an aspect that wrongly disadvantages of female applicants. Having a gender-balanced recruitment panel will help address this issue because the women in the panel will not allow for gender stereotypes to get in the way of hiring female employees. Toy companies should also embrace accountability and reporting centered on identifying the gender and racial composition of these companies (Moore, 2018). They can evaluate the company on a quarterly or yearly basis to identify the number of women working at the companies, and if they do not meet their targeted quota, they should work towards changing the situation.

[568 Words]

The Challenge of Toys for Girls

Southwest Airlines

You will begin a four step guided case study for Southwest Airlines. You will need to complete and submit steps 1 and 2 for this order and I will continue place another order for setps 3 and 4 if you done well.

Step 1

Using the case information only, assess Southwest’s industry environment according to Porter’s Five forces. State whether the pressures are high or low for each forces and provide one paragraph on each explaining why. PS: The following video provides an explanation of Porter’s five forces with additional examples sprinkled throughout. Watch this video in conjunction with “SWOT Analysis 1”.

Conclude if the industry is attractive or unattractive and provide justification based on the five forces.

Use section 1 of the “SWOT analysis template” to guide your analysis.

Step 2

Conduct an internal analysis of Southwest Airlines by identifying all the resources you can. Use these resources to form capabilities.

Include insights you have gained from your prior value chain analysis of Southwest Airlines. Place areas of the value chain under resources or capabilities as you deem suitable.

Use section 2 of the “SWOT analysis template” to guide your analysis. Identify and rank order capabilities the firm possesses that can aid competitiveness. The most competitive capability is ranked #1.

There are no word limit guidelines for the Southwest Airlines case assignment part 1 or part 2. However, the goal is to be meaningful and provide evidence you comprehend the case and formulate strategy. Use the template provide and fill in the areas left for the case information. Please don’t just put some simple thoughts, I really need it to be a deep analysis.

Do not use any information that is not provided with the case. Remember we are only using the Southwest case from the coursepack.

Bullet points are preferred. Add a short explanation for any point you include if you feel it to be necessary.

only the first 2 parts for this time
Answer preview
  • Southwest Airlines fly the Boeing 737 aircraft to serve large cities like San Antonio, Dallas, and Houston, among others. The low bargaining power of suppliers rises from the large quantity purchases and availability of other competitive service providers like Airbus (O’Reilly, 1995). The availability of underutilized airports in metropolitan areas enhances flying nonstop without delay in final destinations. Whereas some suppliers like fuel have control over the price, economies of scale lower the bargaining power. Airline companies like Southwest maximize the diversification of suppliers’ services to maintain control.

[1231 Words]

Southwest Airlines

External and internal environments

Using publicly available information, with also sources of information fully referenced, conduct a full strategic analysis for SouthWest Airlines as of the year 2020. Be sure to account for all relevant development in the external and internal environments. You must answer the following questions using the SWOT template provided.

1. Conduct a full Internal and External analysis to try to identify the core competence of Southwest Airlines. If you do identify a core competence be sure to provide full justification. (200 marks)

2. Identify any gaps in SWOT coverage and rank their level of importance (50 marks)

3. What strategy should Southwest pursue and what capabilities are needed to pursue this? (50 marks)

4. How should they develop any new capabilities that are needed? (100 marks)

No word Limitation. But Please Please Please write as clear as possible and Cover all needs by following the guideline!

It is still about Southwest Airline but not a case study. The templete are all the same and I think you should already really familiari with this. Just do research instead of use case information this time.
Answer preview

The moderately high bargaining power of customers is influenced by competition. Mainly in group travels, the ticket is bought using the travel agents in which the customers have many airline options (Porter Analysis, 2017, September 14). The cost of switching to competitors’ services is low for individuals and groups (Pratap, 2020, January 3).

Bargaining Power of Suppliers

The bargaining power of suppliers is relatively high based on their capacity to cause price variations. Southwest Airlines buy planes from Boeing, and there are only other few manufacturers (Pratap, 2020, January 3). The fuel suppliers are very powerful. However, some suppliers, like the providers of equipment, technology, and other services, have low bargaining power since they can explore other options.

[2087 Words]

External and internal environments