Social Entrepreneurship
CEMEX was founded in Mexico in 1906. It is the world’s largest building materials supplier and the third largest cement producer. In 1999, CEMEX launched Patrimonio Hoy, offering do-ityourself construction services to low-income households.
Consider the following questions as you watch the video below:
1. Why should we consider this an example of social entrepreneurship?
2. What was new and different about this social intrapreneurial venture?
3. What were the needs it addressed?
Compose your response to these questions using a maximum of 2 pages 1½ spaced. Use sources including the one below the video.
Source 1: https://blog.movingworlds.org/
Answer preview
According to Jenkins (2018), social entrapreneurial involves developing a new business model, service, or product that creates value for society and the company as well. The social entrapreneurs assist their employers in meeting sustainability commitment and create value for both the organization’s clients and communities in a manner that they are built to last. The CEMEX scenario presents a new and different social entrapraneurial venture. First, the company builds on systems that will help employees to become social entrepreneurs. CEMEX has two intrapreneur ports of call. It has CEMEX ventures which support the development and implementation of the revolutionary and disruptive investment. The company disrupts the construction material manufacturing companies by introducing a new model. By establishing, the company empowers both its employees and community, thus strengthening its brand. Secondly, the venture focuses on building capability—the company values solving social problems.
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Social Entrepreneurship
