Xiaomi Case Analysis
Having developed a definition of popular culture in the last module, this week we’re turning to how popular culture applies to you personally. This could be related to your personal experiences (such as your fandom) or things you’ve observed about those around you (for instance, how your family members interact with popular culture). Based on the module resources and your own research, write an initial post that addresses the following:
- Describe a popular culture artifact that either you or someone around you finds especially interesting. What resonates with you about the artifact? How does experiencing that artifact help contribute to your understanding of society?
- Share a current issue related to popular culture that you have found interesting or that has personally impacted you. Post an article from a news source. How does popular culture help you better understand this issue?
In responding to your peers, provide feedback about the examples utilized and the feedback loop being created. Are there other feedback loops being created through these examples (i.e., is there more than one message being presented)? Make sure you support your response with information from the readings, this module, and any additional resources as needed.
Having developed a definition of popular culture in the last module, this week we’re turning to how popular culture applies to you personally. This could be related to your personal experiences (such as your fandom) or things you’ve observed about those around you (for instance, how your family members interact with popular culture). Based on the module resources and your own research, write an initial post that addresses the following:
- Describe a popular culture artifact that either you or someone around you finds especially interesting. What resonates with you about the artifact? How does experiencing that artifact help contribute to your understanding of society?
- Share a current issue related to popular culture that you have found interesting or that has personally impacted you. Post an article from a news source. How does popular culture help you better understand this issue?
In responding to your peers, provide feedback about the examples utilized and the feedback loop being created. Are there other feedback loops being created through these examples (i.e., is there more than one message being presented)? Make sure you support your response with information from the readings, this module, and any additional resources as needed.
Answer preview
As per the provided case, Xiaomi entering the international market Company took a strategic flow to unlock its profitability and stability subsequently. Primarily, according to Cui, Aziz, and Xiao (2017), Xiaomi decided to enter the international market after experiencing high returns after its establishment in the home country. Xiaomi, through its founder, adopted the wind gap or the flying pig theory to accommodate an economic and marketing strategy for the company. The flying pig theory has been a building rock for Xiaomi’s international marketing success. The flying pig theory adopts a marketing opportunity to make tones of profitability and stability.
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Xiaomi Case Analysis
