Marjorie Benton

Communication Plan for Wells Fargo

/in /by

The textbook provides an example of using the Pyramid Principle approach to communication using a top-down approach. It consists of an overarching summary statement, with levels of support linked in a dialogue which answers why, what, how, below it. Placing the levels into one sentence helps test the logic and flow (see textbook example). USING this pyramid approach create a communication for your organization and post to the discussion board. Responses from classmates should offer constructive feedback for improvement. (Use this opportunity to create a “real” communication for your organization, department or team).

organization- any bank… 1-2 pages and include pyramid diagram

How its going.. No it is pretty open ended. But I want to focus on a bank for my reply

Good grammar please

Answer preview

  1. Wells Fargo will focus on maximum use of technology in operations(what)

B.1 The Company will capture new markets (why)

  1. 1.1 Online banking will increase income from a single customer (how)

B.1. 2 Mobile app will enhance customers including those in remote places to access our services all the time (how)

  1. 1.3 ATMs are being increased, and we are focusing on expanding the scope of their services (how)

 

  1. Wells Fargo is increasing its focus on the customers is its primary value(what)

C.1. It will help increase customer loyalty (why)

C.1.1. We are developing new tools to collect feedback from the customers (how)

C.1.2.We are improving the performance measures in response to customers (how)

C.1. 3. The team will receive ample training on customer relationship management (CRM) (how)

 

The communication plan outlines a communication in Well Fargo by a top manager to employees on crucial strategic messages. The first level of each message communicates what is to be done, the second level why it will be done, and the third level how it is done. The pyramid principle in a top-down communication is useful to clearly articulate the message to subordinates who were not involved in the planning process (Awasthy, Chandrasekaran, & Gupta, 2011).

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Communication Plan for Wells Fargo