In this assignment, you will discuss how you will use social media to promote either your proposed peer-to-peer special event fundraiser (from week 4) or your organization (from week 1).

Include the following for your Social Media Promotions Plan:

• A general synopsis of why using social media is an important part of today’s fundraising.
• Discuss which three social media platforms you will use in your social media campaign. One of these platforms must be Facebook due to its overall importance as a fundraising tool.
• Describe what types of activities would you conduct within each of your chosen for platforms, and how many times a month would you do it for each. For example, if you are going to use Twitter, discuss when you would tweet, to whom you would tweet and provide a sample.
• Would you conduct your social media campaign during a specific time of year or year round?
• If possible, provide an example of a Facebook page or social promotion for a similar fundraiser.

This activity is matched to the following Learning Outcomes: Students will examine critical fund development issues facing today’s nonprofits. Review and evaluate an agency’s existing fund development program elements with their fellow classmates. Discuss past elements and their success of an agency’s overall fund development plan. Create a return on investment model for future elements of a development plan for longevity and relevance of the programs to an agency’s mission. Prepare and submit various special events, direct mail/online and leadership giving elements for class review and evaluation. The student will review historical funding sources and determine future interest areas and niche development opportunities to support a nonprofit agency. Improve skills in identifying new funding sources by searching the internet, corporate documents, foundations resources and individual contacts and relationship. Students will us appropriate writing and oral skills. Prepare written work using the appropriate APA style.

Attachments

• AHS 7685 Social Media Plan Rubric

Week 6 Readings and Resources

• Textbook Readings: Chapter 10
• Videos:
  • Social Media (Links to an external site.)
  • The 4 C’s of Social Media Marketing & Fundraising (Links to an external site.)
  • Fundraising and Engaging Donors with Videos (Links to an external site.)

Answer preview

Facebook will be used to share stories of people who are active supporters of USMS. The stories will focus on learning how to swim, becoming fit, and building a lifelong social network to explore other outdoor activities. Supporters will utilize the social media tool to share their stories regularly during the campaign period. Twitter will involve regular tweets to donors and potential donors. The questions asked are those focused on controversial topics on swimming in a way to appeal participation of minority groups like women and the blacks. Swimming a great deal for women, stay fit, stay happy #   USMS # Happy Friday. Another example, when you thought you had seen it all, Jimmy Jones Swim, with a glass of milk on his head # USMS. The conversations will be linked to support training efforts and to promote membership.

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