|Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) address each of the critical elements for Section II parts C and D in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 3 and 4.
C. Form a Strategic Vision
D. Communicate the Change
Requirements: 1-2 pages
One way of encouraging two communications in the company is by creating an open and effective communication channel in the organization. This will allow the information to move both horizontally and vertically. Vertical communication will allow the organization to communicate new goals to employees and provide feedback while allowing employees to bring new ideas and raise their concerns (Atapattu, Fan, R., Dharmawansa, Wang, Evans, & Tsiftsis, 2020). Horizontal communication will transfer ideas among the employees. Using the right communication channel will also help in encouraging two-way communication. The organization will use face-to-face communication strategies or phone calls. This will help in building job satisfaction and develop trust between the management and employees.