Make a PPT and OUTLINE with your analysis of our business case number 3: “SOUTHWEST AIRLINES: IS “LUV” AT THE LIMIT?” ****link to the book is below with the case study on PAGE 479****

Southwest, historically known for its highly efficient and successful ‘low-cost’ operations, had paid millions over the past decade to settle safety violations. Southwest was fined for flying planes that needed repairs including at least two incidents where the roofs of Southwest planes opened up inflight. Could Southwest remain an airline that customers loved?

Your assignment is to evaluate the strength of the competitive forces in the airline industry using Porter’s 5 Forces framework–***PAGE 52 on the linked book***. How does Southwest’s approach to competing in this industry influence the competitive forces it faces? How has it benefited from the broader changes in the external environment and what should it be concerned about in future?

You will assume the role of an external consultant hired by the firm’s corporate leadership. Each student must produce and deliver a short (approximately 3 minute) presentation identifying a strategic issue faced by the firm, and providing a recommendation to address the strategic issue. No external sources may be used.

Specifically, your PPT and OUTLINEcase analysis must:

Address a professional audience (in relation to their rhetorical context, e.g., C-Suite, Board of Directors)
Identify the strategic issue faced by the firm
Provide at least one piece of concrete evidence to show that this is a strategic issue