Business-level strategy
Please respond to the following:
- Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper’s experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Requirements: Three paragraphs
BOOK
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic Management: Concepts and Cases: Competitiveness and Globalization (13th Edition). Cengage Learning US. https://strayer.vitalsource.
Answer preview
ALDI can also incorporate the differentiation strategy. This strategy entails providing the customers with unique products and services that are different from their competitors. ALDI can achieve a differentiation strategy by setting up their store differently from others and selling their own branded products at a lower price. By switching to the differentiation strategy, the
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Business-level strategy
