I have attached the same information in a word doc. Also, attached a template The formatting is weird in this text box.

Introduction

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.

For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.

Select a business from one of the industries listed below:

Note: Please choose a business that can be adapted to a global market. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate.

Books used:

Ferrell, O. C., & Hartline, H. (2022). Marketing strategy, text and cases (8th ed.). Cengage Learning. ISBN: 9780357516300
Pride, W. M., & Ferrell, O. C. (2020). Marketing (20th ed.). Cengage Learning. ISBN: 9780357033791

Task 1 Requirements:

A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:

1. Identify two new products and/or services that the company can sell or offer to a global market.

a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.

b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.