Social media to prospect for donors
Social Media is reshaping how we fundraise. Review the following two brief videos. Then, answer the following question: How can your nonprofit organization use social media to prospect for donors, participants and/sponsors?
- Videos:
Turning social media sharing into successful fundraising (Links to an external site.)
Social Media Strategies For Nonprofit Fundraising (Links to an external site.)
Week 2 Readings and Resources
- Textbook Readings: Chapters 2, 6, and 8
- Video:5 Tips for Nonprofit Fundraising (Links to an external site.)
- Websites:
Answer preview
One of the strategies USMS can use to prospect for donors and participants in a course to train adults on swimming is to spread stories on social media. The stories can include experiences in loss of life due to lack of swimming skills, and individuals benefit from USMS training programs. These stories can be shared by different people from the organization, including the CEO, CFO, coaches, members within their connections (Buvala, 2009, Nov 1). One limitation of this strategy is ethical concerns to avoid being manipulative to the social media users on emotions on a life lost by non-swimmers.
A second strategy is the use of social media is to connect with individuals most interested in the subject of swimming in social media.
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Social media to prospect for donors
