Marjorie Benton

Social media to prospect for donors

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Social Media is reshaping how we fundraise. Review the following two brief videos. Then, answer the following question: How can your nonprofit organization use social media to prospect for donors, participants and/sponsors?

  • Videos:

Turning social media sharing into successful fundraising (Links to an external site.)Turning social media sharing into successful fundraising

Social Media Strategies For Nonprofit Fundraising (Links to an external site.)Social Media Strategies For Nonprofit Fundraising

Week 2 Readings and Resources

Answer preview

One of the strategies USMS can use to prospect for donors and participants in a course to train adults on swimming is to spread stories on social media. The stories can include experiences in loss of life due to lack of swimming skills, and individuals benefit from USMS training programs. These stories can be shared by different people from the organization, including the CEO, CFO, coaches, members within their connections (Buvala, 2009, Nov 1). One limitation of this strategy is ethical concerns to avoid being manipulative to the social media users on emotions on a life lost by non-swimmers.

A second strategy is the use of social media is to connect with individuals most interested in the subject of swimming in social media.

[512 Words]

Social media to prospect for donors

Marjorie Benton

Strategic planning

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Part 1

Discussion

Must be 1 page and include:

  • a description of one strategic planning challenge that you have experienced or anticipate experiencing in forming an NPO/NGO.
  • Recommend a best practice to overcome this challenge.
  • If you have implemented a best practice, justify its effectiveness. If you have not, explain why you believe it is the most appropriate for your anticipated challenge.

References

  • Ott, J. S., & Dicke, L. A. (Eds.). (2016). Understanding nonprofit organizations: Governance, leadership, and management (3rd ed.). Boulder, CO: Westview Press.
    • Chapter 10, “Capacity Building: Strategies for Successful Fundraising” (pp. 157-166)
  • Tschirhart, M., & Bielefeld, W. (2012). Managing nonprofit organizations. Somerset, NJ: Wiley.
    Retrieved from the Walden Library databases.

  • McHatton, P. A., Bradshaw, W., Gallagher, P. A., & Reeves, R. (2011). Results from a strategic planning process: Benefits for a nonprofit organization. Nonprofit Management & Leadership, 22(2), 233–249.
    Retrieved from the Walden Library databases.

Part 2

Annotated Bibliography APA Format and Must be at least 1-2 paragraphs for each Annotation

  • Based on the organization you are analyzing for your Final Project, The Harford Center, develop an annotated bibliography of four scholarly sources that will be used in the Final Project. These resources should support a variety of sections of your Final Project paper.

(The Final Paper is on the non-profit organization The Trevor Project and consists of Headings such as: Introduction, Mission and Vision, Governance, Ethics, Leadership and Management, Volunteers and Staff, Organizational Budget, Strategic Planning, Social Change Impact, Conclusion)

Annotated bibliography resources:

https://guides.library.cornell.edu/annotatedbibliography

https://owl.purdue.edu/owl/general_writing/common_…

Resources to use for Annotated Bibliography

  • Ahmed, F., Bahoo, S., & Ayub, A. (2019). Accountability, Governance and Structure of Non-Profit Organizations: Evidence from Ghana, South Africa, and Zimbabwe. New Horizons (1992-4399), 13(2), 19–36. https://doi.org/10.2.9270/NH.13.2(19).02
  • Almas, S., Chacón-Fuertes, F., & Pérez-Muñoz, A. (2020). Direct and Indirect Effects of Transformational Leadership on Volunteers’ Intention to Remain at Non-profit Organizations. Psychosocial Intervention, 29(3), 125–132. https://doi.org/10.5093/pi2020a17
  • Benevene, P., Dal Corso, L., De Carlo, A., Falco, A., Carluccio, F., & Vecina, M. L. (2018, November 16). Ethical leadership as antecedent of Job Satisfaction, affective organizational commitment and intention to stay among volunteers of non-profit organizations. Frontiers. Retrieved January 2, 2022, from https://www.frontiersin.org/articles/10.3389/fpsyg.2018.02069/full
  • Lee, Y.-J. (2021). Nonprofit Arts Organizations’ Pursuit of Public Interests: The Role of Board Diversity. Nonprofit Policy Forum, 12(4), 563–587. https://doi.org/10.1515/npf-2020-0036

Requirements: 3-4 pages

Answer preview

The best practice to overcome this challenge is to base strategic planning on the overall objective of the specific NPO, which can be achieved through the board. The mission and the vision of the organization are the most instrumental aspects to guide the planning process (Tschirhart & Bielefeld, 2012). These are effective instruments since both donors, and the board members are motivated by the community’s transformation over meeting short-term goals. Once the long-term systemic changes are defined, it is easy to explore the unique factors within its environment that support the plan. The clearly defined overall objective explains the strategic position of the organization.

[1265 Words]

Strategic planning

Marjorie Benton

Final Fund Development Plan

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For the final Fund Development Plan assignment, include the following:

  • Use APA template. Maximum APA paper length should not exceed 15 pages. Length includes your cover page, abstract and reference page. Submit your paper using the assignment link.
  • Be sure to use headers to clearly identify your response to the final project elements that follow.
  • Header “Abstract” – Create an Abstract Page: Define your organization’s overall fundraising type and what elements will be included in your fundraising plan.
  • Header “12-Month Plan” – Use Appendixes 5-A and 5-B (pages 96-98) as the structure/framework, to create a 12 month fund development action plan to raise funds for your nonprofit organization. Use your check in’s #3 and #5 to get “real, relevant” feedback from your nonprofit point of contact. Be sure to cite your interviews on your reference page for any content they share in the form of their responses/feedback to you,.
  • Header “Calendar” – Create the strategies for your action plan calendar, as done in Appendix 5-B for your nonprofit organization. Use your check in’s #3 and #5 to get “real, relevant” feedback from your nonprofit point of contact. Be sure to cite your interviews on your reference page for any content they share in the form of their responses/feedback to you,.
  • Header “Strategies and Action Steps” – Complete your fund development plan using template 5-C on page 99. Be specific in noting your strategies/action steps and to whom you would assign the responsibilities for your nonprofit organization. Use your check in’s #3 and #5 to get “real, relevant” feedback from your nonprofit point of contact. Be sure to cite your interviews on your reference page for any content they share in the form of their responses/feedback to you,.
  • Header “Profiles” – List at least two specific donor prospects in sections 5, 6, 7 OR 10. (Provide a maximum two paragraph -summarized profile – of each of your targeted donors in sections 5, 6, 7 OR 10. Note: Refer back to Week 2 Stakeholders Profile assignment. Describe what is important to your donors to financially support your cause. This will help validate that you are targeting the right person/groups to support your cause).
  • Header “Marketing and Communications” – Create a Marketing and Communications plan: Describe the marketing tools you will use to raise funds. How will you promote your nonprofit and its programs? Which social media avenues (Twitter, Facebook, and Instagram etc.) would be included in your fundraising plan? What information would be incorporated into your agency’s website to raise funds?
  • Header “S.W.O.T.” – Referring back to your SWOT analysis, list the top strength, weakness, opportunity, and threat for your nonprofit organization as validated by your key point of contact.
  • Header “Conclusion” – Create a Conclusion Page: Describe how your nonprofit organization’s fundraising strategy has been impacted by COVID-19, what aspect of their fundraising plan has been impacted most, least, or unchanged and what, if any, best or promising practices the organization will continue beyond COVID-19. Most of this you will already have through your check ins and discussion board posts.

Resources for Assessment:

This activity is matched to the following Learning Outcomes: Students will examine critical fund development issues facing today’s nonprofits. Review and evaluate an agency’s existing fund development program elements with their fellow classmates. Discuss past elements and their success of an agency’s overall fund development plan. Create a return on investment model for future elements of a development plan for longevity and relevance of the programs to an agency’s mission. Prepare and submit various special events, direct mail/online and leadership giving elements for class review and evaluation. The student will review historical funding sources and determine future interest areas and niche development opportunities to support a nonprofit agency. Students will us appropriate writing and oral skills. Prepare written work using the appropriate APA style.

Resources for Assessment:

Attachments

Please follow all instructions given and no plagiarism

You will use check in #2 and 3# interviews for this assignment also..

Answer preview

  • Support USMS campaigns for donations to specific courses, including social media campaigns (interview).
  • Organize and implement three mail solicitation campaigns in March, August, and November.
  • Utilize social media to increase USMS membership from 60000 members to 90000 and utilize mails to expand members’ donations toward different activities.
  • Cultivate media exposure for supporters to share stories on YouTube, Facebook, Twitter, and Instagram to increase the number of individual donors and their individual contributions to various programs (Weinstein, & Barden, 2017).
  • Expand opportunities for donations from monthly goals to weekly and daily goals to expend funds raised from small donations.
  • Board members can help add new prospects to the donations mailing lists that are identified as strongly committed to master’s swimming or fitness goals.

[2793 Words]

Final Fund Development Plan

Marjorie Benton

Nonprofit board membership

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There are 2 parts to this assignment

Each Part must be at least one page.

Part 1- Funding Sources

The most successful fundraisers are good prospect researchers. This means they use existing online and print resources to identify which funding sources (specific individuals, foundations, government sources, etc.) are most likely to fund the organization/project based on past giving, mission, priorities, and geographic giving area.

To prepare:

  • Consider a nonprofit organization for which you work or with which you are familiar.
  • Analyze 2–3 potential funding sources for this organization.

The organization for this assignment is NAMI (National Alliance on Mental Health)

https://www.nami.org/Home

Part 1- Must at least be 1 page and include:

Be sure to support your postings and responses with specific references to the Learning Resources and outside scholarly resources.

Part 2- Foundation Prospect Research Challenges

When researching foundations (corporate, community, private, or family), it is important to learn as much as you can about each potential source. You can then evaluate whether the type of foundation is a good match for the organization’s funding need.

To prepare:

  • Consider a nonprofit organization for which you work or with which you are familiar.
  • Analyze potential prospective foundations that might support this organization.

The organization for this assignment is NAMI (National Alliance on Mental Health)

https://www.nami.org/Home

Part 2 must be at least 1 page and Include:

Resources

Martin, V. (2010). Prospect research. In E. R. Tempel, T. L. Seiler, & E. E. Aldrich (Eds.), Achieving excellence in fundraising (3rd ed., pp. 125-137). San Francisco, CA: Jossey-Bass.

Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley.

Filla, J. J., & Brown, H. E. (2013). AFP/Wiley Fund Development Series: Prospect Research for Fundraisers: The Essential Handbook. Somerset, NJ, USA: John Wiley & Sons

Tsiotsou, r. (2007). An empirically based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 79-92

Walden University, LLC. (Producer). (2009c). Resource development: Funding sources [Video file]. Baltimore, MD: Author.

Requirements: at least 2 pages

Answer preview

Astra Zeneca came into the limelight back in 2013 when NAMI failed to be transparent with its revenue statement. According to reports receiving funding from the drug makers is not that ideal if, in the end, the drug companies forcefully advocate for issues that affect the industry. On the other hand, I considered SAGE Foundation not good as a prospective donor because its contribution was not related to its gift capacity. The Foundation is expected to donate more than. Although it is a nonprofit, grassroots charitable organization that advocates for people with substance abuse disorders, the organization’s gift capacity is a bit higher than what they are contributing.

[740 Words]

Nonprofit board membership

Marjorie Benton

Shooting an Elephant

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For the Final Project, you will create a Resource Development Plan for a specific nonprofit organization. The nonprofit organization you select could be the one you developed for Introduction to the Nonprofit Sector. The organization for this is NAMI.

https://www.nami.org/Home

The assignment must be presented as a 15- to 18-page paper (not including references, title page, or abstract), double-spaced, following APA format guidelines. Your weekly assignments will assist you in developing the areas below.

At a minimum, the paper should include:

  1. Organizational mission
  2. Description of programs and services provided by the organization
  3. Brief history of the organization
  4. Current sources of funding
  5. Potential new sources of funding
  6. Cultivation strategies (for each source)
  7. Education strategies (for each source)
  8. Solicitation strategies (for each source)
  9. Appreciation strategies (for each source)
  10. Role of board and staff in identification, cultivation, education, solicitation and appreciation (#5–9 above) of funding sources

Use proper APA formatting and include the following in your paper:

  • A title page and running head
  • An introduction that states the purpose of the paper
  • Level 1 headings to define each part of the paper
  • A conclusion to synthesize the entire paper
  • A minimum of 10 sources to support your paper
  • In-text citations as appropriate
  • A reference list

Your Final Project must demonstrate both breadth and depth of knowledge and critical thinking appropriate to graduate-level scholarship. It must follow APA Publication Manual 6th edition guidelines and be free of typographical, spelling, and grammatical errors. The project should be 15–18 pages (double-spaced), not including the title page, the abstract, and references.

References

Anna S. Artamonova. (2022). Financial resources management and assessment of the non-profit sector’s social efficiency. Journal of New Economy, 22(4), 97–115. https://doi.org/10.29141/2658-5081-2021-22-4-6

Drollinger, T. (2018). Using Active Empathetic Listening to Build Relationships With Major-Gift Donors. Journal of Nonprofit & Public Sector Marketing, 30(1), 37–51. https://doi.org/10.1080/10495142.2017.1326336

Ecer, S., Magro, M., & Sarpça, S. (2017). The Relationship Between Nonprofits’ Revenue Composition and Their Economic-Financial Efficiency. Nonprofit & Voluntary Sector Quarterly, 46(1), 141–155. https://doi.org/10.1177/0899764016649693

Finley, A. R., Hall, C., Harris, E., & Lusch, S. J. (2021). The Effect of Large Corporate Donors on Non-profit Performance. Journal of Business Ethics, 172(3), 463–485. https://doi.org/10.1007/s10551-020-04516-2

Gilroy Hughdonald Middleton, & Hyoung Tark Lee. (2020). Non-profit organization’s innovative donor management-the identification of salient factors that drive donor loyalty. Asia Pacific Journal of Innovation and Entrepreneurship, 14(1), 93–106. https://doi.org/10.1108/APJIE-01-2020-0010

Greenfield, J. M. (2010). Budgeting for fundraising and evaluating performance. In E. R. Tempel, T.L. Seiler, E. E. Aldrich, (Eds.). Achieving excellence in fundraising (ebrary version, 3rd ed., pp. 349-360). San Francisco, CA: Jossey-Bass.

Grossnickle, T. R. (2010). The trustee’s role in fundraising. In E. R. Tempel, T.L. Seiler, E. E. Aldrich, (Eds.). Achieving excellence in fundraising (ebrary version, 3rd ed., pp. 275-284). San Francisco, CA: Jossey-Bass.

Joyaux, S. P. (2009). Involving your board members in fund development. Retrieved from https://www.simonejoyaux.com/downloads/involvingboardfund_development.pdf

Kim, S., Gupta, S., & Lee, C. (2021). Managing Members, Donors, and Member-Donors for Effective Nonprofit Fundraising. Journal of Marketing, 85(3), 220–239. https://doi.org/10.1177/0022242921994587

McLoughlin, J. (2017). Advantage, meaning, and pleasure: Reframing the interaction between major‐gift fundraisers and philanthropists. International Journal of Nonprofit and Voluntary Sector Marketing, 22(4), 1–6. https://doi.org/10.1002/nvsm.1600

NAMI. (n.d.). Home: Nami: National Alliance on Mental Illness. NAMI. Retrieved June 20, 2022, from https://www.nami.org/Home

ROSHAYANI, A., MOHD HISHAM, M., NUR EZAN, R., RUHAINI, M., & RAMESH, N. (2018). Desired board capabilities for good governance in non-profit organizations. Administration & Public Management Review, 30, 127–140. https://doi.org/10.24818/amp/2018.30-09

Sargeant, A., & Jay, E. (2014). Fundraising management: Analysis, planning and practice (3rd ed.). New York, NY: Routledge.

Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley. Retrieved from the Walden University Library databases.

Xiao, S., & Yue, Q. (2021). The role you play, the life you have: Donor retention in online charitable crowdfunding platform. Decision Support Systems, 140, N.PAG. https://doi.org/10.1016/j.dss.2020.113427

Yeomans, M., & Al-Ubaydli, O. (2018). How does fundraising affect volunteering? Evidence from a natural field experiment. Journal of Economic Psychology, 64, 57–72. https://doi.org/10.1016/j.joep.2017.11.004

Answer preview

Pieces such as “Marriage is a Private Affair” by Chinua Achebe and the excerpt from “Nectar in a Sieve” demonstrate the influence modern ways and ideas have on traditional cultures. In “Marriage is a Private Affair,” Achebe (n.d.) analyzes this influence through the character Nnaemeka, who, despite knowing his tribe’s traditions which require him to marry a girl from his tribe, decides to abandon this tradition in favor of marrying Nene, a city girl who is oblivious to such traditions (Achebe, n.d.). Even though Nnaemeka’s father (Okeke) opposed this and had arranged his marriage to another girl (Ugoye Nweke), he still went ahead and married Nene (Achebe, n.d.). The same theme of modernity corrupting traditional values manifests itself in “Nectar in a Sieve.” The introduction of tannery and the establishment of materialism and modernity led to the collapse of the traditional farming system. Due to this, tenants started suffering, with some getting expelled from their land. Modernization will always lead to a conflict of ideas, considering that more and more people will adopt modern ideas and ways while abandoning their traditional cultural practices, norms, and beliefs. People in modern

[1118 Words]

Shooting an Elephant