Supply chain decisions
Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
Requirements: 250 words min
Answer preview
Small business owners are at a disadvantage if they lack marketing resource resources. One of the reasons is that small firms have limited staff and promotions compared to larger businesses. Therefore, a small entity will exhaust its resources to utilize and execute promotions optimally. Also, the reduced number of labor resources hinders efficient market exploration since staff will be overworked (Boughton, 2014). Another reason small companies are disadvantaged if they lack marketing research resources is the focus on a niche market.
[399 Words]
Supply chain decisions
