While many corporations fund nonprofit organizations through corporate foundations, many do not have a separate foundation. Understanding how to cultivate, educate, and solicit leadership from these corporations is very important and a bit different from obtaining funding from a corporate foundation.
Imagine you have been hired as a fundraising consultant to a local nonprofit organization dedicated to improving community health. This local nonprofit organization is not familiar with corporate fundraising. You have been tasked to make a presentation to the board of directors explaining the process they might establish to raise this category of funds.
The part must be at least one page and include:
- An evaluation of strategies your nonprofit organization might use to solicit corporate funds from foundations, corporations, and government entities.
- Also identify at least two challenges associated with corporate fundraising.
Be sure to support your postings and responses with specific references to the Learning Resources and outside scholarly resources.
Foundations and Government Grants
Prior to soliciting foundations or government entities, it is important to learn as much as you can about each funding source. Foundations and government entities will have specific application guidelines and procedures. They should also have an annual report that lists prior grant award recipients and grant amounts. This information is critical to helping you formulate your cultivation strategy and grant proposal.
For the organization you described in Week 2 (NAMI), conduct research on possible government and foundation grants that you may be interested in soliciting funds.
This part must be at least 1 page and include:
- A brief description of two possible foundation sources or government grants (or a combination of these).
- Next explain the challenges associated with obtaining government or foundation grants.
- Finally explain what actions you can take to improve your application to a foundation or government organization.
Browning, B. A. (2014). Grant Writing for Dummies (5th Edition). Somerset, NJ, USA:John Wiley & Sons, Incorporated.
Chapter 4 and 5
NAMI. (n.d.). Home: Nami: National Alliance on Mental Illness. NAMI. Retrieved June 20, 2022, from https://www.nami.org/Home
Sargeant, A., & Jay, E. (2014). Fundraising Management: Analysis, planning, and practice (3rd ed.). New York, NY: Routledge.
Chapter 12 and 13
Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley.
Like most nonprofits, NAM must rely on external sources to fund its programs and activities. Even though NAMI has many donors, supplementary funding from new donors is always welcome. The nonprofit should consider including the Robert Wood Johnson Foundation in its donor list. It is an American philanthropic organization that provides huge grants to nonprofits to improve families’ and individuals’ overall well-being, including enhancing access to mental health services and resources. NAMI can also apply for a federal Substance Abuse and Mental Health Services Administration (SAMHSA) grant. It is a branch of the U.S. Department of Health and Human Services. SAMHSA’s mission is to reduce the impact of mental illness and substance abuse on American communities. One of the strategies it uses to achieve this mission is offering grants to nonprofits seeking to reduce the burden of mental illness and substance abuse in the country.