GOAL: Build on your work with your business model canvas by discussing the patterns, the design, and the overall business strategy that it illustrates.
Introduction: Using the week 5 Learning Material in the Content area (coupled with the other resources of the course), examine and discuss the observable patterns, designs, and strategies seen in your business model. You should also integrate metaphors (Morgan’s) and framing (Bolman & Deal) into the discussion of your organization/business. This paper will serve as an investigative tool to inform you further about your business model so that you will be prepared to comprehensively diagnose/assess your model and propose recommendations in your final project for the course. You could say that this week’s work lays the groundwork for moving into the substantive diagnosis and assessment expected in your final paper. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works, particularly in the investigation of patterns, design, and strategy. There are also various YouTube-type videos on the web that demonstrate the use of the canvas for this phase of your work with your canvas.
Instructions: Write a 600-750 word paper that presents your conclusions about the pattern(s), design(s), and overall business strategy depicted by your canvas. Metaphoric and framing applications should also be discussed. The paper should be written in third person and is not reflective (first person not acceptable). A title page and references page with a minimum of three sources is required (no abstract needed).
IMPORTANT NOTE: One of the common errors that students make in the writing of this paper is to limit the discussion of the “frames” (Bolman & Deal) and “metaphors (Morgan). Do not merely mention these items, but discuss the implications of them. What “frame” best depicts your organization and why? What does it tell you about the effectiveness of the context/perspective of the interactivity within of your model? Make the same sort of consideration in relation to the most appropriate metaphor that describes the functionality of your organization/business. Look for the “so what” in your consideration of pattern, design, and strategy. This is where the consideration and reflection based on your model—with added insight via the frames and metaphors—provides you a substantive understanding of the implications of the pattern, design, and strategy. Consideration of change, or confirmation of direction—will be revealed in this process.
use APA format 7th edition.
There are various forms of business model designs. Google Inc. incorporates the subscription model as part of its revenue generation efforts (Peric et al., 2017). The company has two major types of persons taking advantage of its products. On the one hand, there are users who predominantly access and use the company’s products for personal reasons such as entertainment. On the other hand, the company also has customers who use the company’s products for business purposes, and as such, have to part with a pre-agreed subscription fee. For instance, most people use YouTube, one of the company’s products, for entertainment purposes, while others use the platform for advertising. To advertise via the platform, customers must pay the requisite marketing fees. The company also integrates the freemium model (Peric et al., 2017). Through products such as YouTube, Google Inc. can provide customers with access to certain features on the platform but restricts their usage of other premium features such as live streaming of sports events. For a user to access these features, they must pay a subscription fee.