Finish and submit your strategic communication case study. In addition to the sections covered in the three milestones, conclude your project by completing the Follow Up section as outlined in the Final Project Guidelines and Rubric document. Use the following headings, ensuring that every critical element listed is addressed under each heading:
For additional details, please refer to the Final Project Guidelines and Rubric PDF document.
Requirements: 5 pages
The company’s success continued to grow as the years passed until 2010 when RIM again felt pressured by marketplace changes after Apple’s iPad release. Since Apple did not have direct competition in the tablet market, RIM was forced to scramble to develop new products for this market or opt out of it altogether. Even though the company was able to develop the BlackBerry Playbook, it could not rival Apple’s iPad, resulting in a decline in its share of the U.S. smartphone market. This, coupled with the growing competition within the market, forced the company to lose the dominance it once held in the smartphone market. Things took a turn for the worse when Boys Genius Report (BGR) published an online article featuring the contents