Competitive advantage in the marketplace

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

Requirements: 1,050- to 1,400-word analysis.


WK2 assignment was

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text. This is your opportunity to create your own company – be an entrepreneur!!!!

Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

and it was about food and beverage company
Answer preview
The first coronavirus outbreak was reported in Wuhan, China, in December 2019. According to scientists, the COVID-19 is caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) (Lee & Chen, 2020). One of the key distinguishing factors about this virus is its fast-spreading nature. Once the first outbreak was reported in Wuhan, the number of people infected by this virus shot up quickly. The spread of the virus was not only localized within Wuhan but also started making its way outwards towards other territories. Such a phenomenon, coupled with more and more countries reporting cases of infection, prompted the WHO to declare COVID-19 is a global public health concern (Lee & Chen, 2020). Once this happened, the majority of governments realized they could not prevent the virus from making its way into their territories, and as such, they started placing more emphasis on preventing the virus from spreading within their countries.
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Competitive advantage in the marketplace