Middle to Older Adulthood

Baby Boomers: From Middle to Older Adulthood

The largest segment of the U.S. population, the “baby boomers,” are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.

Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.

Requirements: in description

Answer preview

The advert image depicted above showcases a middle-aged couple, with the man dealing with hearing loss. In the advert by Healthy Hearing, the healthcare professional advises the couple on the benefits of using hearing aids to combat hearing loss. According to Tyler (2020), hearing challenges increase during middle adulthood. In addition, numerous middle-aged adults find it more challenging than young adults to understand speech when they are in noisy environments. Tyler (2020) also points out that as people age, they lose the ability to hear higher frequencies. However, studies have demonstrated that hearing aids can help address these challenges.

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Middle to Older Adulthood