Baby Boomers: From Middle to Older Adulthood
The largest segment of the U.S. population, the “baby boomers,” are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.
Requirements: in description
The advert image depicted above showcases a middle-aged man dealing with hair loss, leading to baldness. In the presented image frame, the man is receiving some form of hair growth treatment at a healthcare facility. Hair loss is another common physical developmental change witnessed during middle adulthood as individuals transition to older adulthood. According to Tyler (2020), the hair growth rate slows as one ages. This is because many hair follicles cease generating new hairs while hair strands become smaller (Tyler, 2020).
Advert 3: Hearing Aid Advertisement