Leveraging Search Technologies

Leveraging Search Technologies

Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.

Research an organization located in the Kingdom Saudi Arabia and discuss the following:

  • What type of search engine technology is the company using?
  • Discuss the benefits the company is gaining from using that technology.
  • What sort of metrics does the company use to measure the success of the utilized search engine technology?
  • What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?

Your well-written report should be 5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. Use APA style guidelines, citing at least two references as appropriate. Review the grading rubric to see how you will be graded for this assignment.

Book: https://drive.google.com/file/d/1_ADCXxT4J2__Sskou…

Requirements: 5 pages

Answer preview

Saudi Arabia commands a huge population of information and communication technology in the Middle East, with the younger population projected to be the most users of telecommunication services (CITC). One of the benefits of using the google search query tool is the ability of the users to obtain information about the company’s products. For instance, in this case, the customers could access information concerning their queries on the 5G network the company was planning to launch. The tool was vital in providing information on the benefits of the 5G network and how it would improve their experience in communication processes.

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Leveraging Search Technologies