I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.

Instructions

You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:

• Introduction, including relevant facts and background
• Problem definition / issues
• Critical analysis / conceptualization
• Alternatives, which may be “bulletized”.
• Solution: state the best of the alternatives and the rationale

Please refer to the grading sheet attached for more details

	4	3	2	1	GRADE
Grammar, Spelling, and general appearance	Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance	Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance	Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance	A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance
Introduction	Includes relevant internal/external facts and background	Includes most relevant internal/external facts and background	Includes some relevant internal/external facts and background	Includes few or no relevant internal/external facts and background
Problem Definition – Issues	Clarity in specifying one problem statement	Moderate clarity in specifying one problem statement	Mediocre clarity in specifying one problem statement	No clarity in specification of problem statement
Critical analysis	Accurately identifies one or several concepts related to the problem	Identifies one or several concepts related to the problem	Vaguely identifies one or several concepts related to the problem	Does not identify one or several concepts related to the problem
Alternatives	Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details.	Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages	Vaguely specifies 2-5 alternatives which may be related to the problem	Does not specify 2-5 alternatives to solve the problem
Solution	Clearly identifies the best alternative, and the rationale for that decision	Identifies the best alternative, and the rationale for that decision	Vague identification of the best alternative, and the rationale for that decision	Does not Identify the best alternative, and the rationale for that decision
Submitted on time

Answer preview

Due to the company’s growth, there will be a need for employee training that will require additional time and money as the mode of conducting the activities is new to the industry, resulting from guessing work since there is no previous training to refer from. Another problem is that the company operates only one type of aircraft, attracting only a specific type of client, thus no services diversification leading to slow the company’s growth. The company’s competitors might fill this market gap by offering different types of flight services, hindering the growth of the company and decreasing WestJet airline’s potential market scope in the future. The company does not offer meals and beverages during the flight. One way to increase customer’s loyalty is by making him or her feel loved and appreciated. Hospitality goes a long way in giving the client this feeling providing satisfaction.

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