One difference is that grounded theory is applied to generate theories that can illuminate light on participants’ psychological phenomenon and further explain how social interactions define realities. This aim is explored regardless of the cultural descriptions of the population in context. On the other hand, ethnographic research aims to provide participants` behaviors based on the existing cultural descriptions (Bamkin, Maynard, and Goulding, 2016). Secondly, since both methods aim to understand behaviors and actions from the participant’s eyes, ethnographic research eliminates a researcher’s bias by structuring a researcher to spend time with participants for a considerable duration that will allow participants to assume their usual behaviors. This helps in the collection of intensely detailed data that is analyzed after leaving the study area. However, grounded theory eliminates the researcher’s bias by encouraging reflexibility in data analysis to identify reactions or actions influenced by the researcher’s presence. This makes grounded theory appropriate for studies with limited time. The other difference is that grounded theory compares processes in different research settings. That is, observing one aspect in various settings. On the other hand, ethnography aims at conducting an intensive understanding of a place and its cultural descriptions.
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