Retailing Management

Compose a post that integrates a complete Bible scripture verse and transcends all aspects of the following question(s) comprehensively and collectively as a single post.

– 300-400 Words

– Supportive References

Post a message that presents your answers to the case questions for Case 28 Enterprise Rent-A-Car Focuses on its People.

Read: Levy and Weitz, Chapters 16

  • Retailing Management, (Boston, MA: McGraw-Hill Irwin, 9th edition, 2014), Michael Levy and Barton Weitz, ISBN: 9780077512378
  • APA 6th Edition Publication Manual of the American Psychological Association, (2009), American Psychological Association, ISBN 978-1-4338-0561-5. Available through http://www.apa.org/pubs/books/4200066.aspx
Answer preview

Furthermore, I would want to work for Enterprise Company because of the following reasons. According to Levy and Weitz (2014), a company that prioritizes customer satisfaction boosts productivity and profitability but a time bomb of employee job satisfaction. Hence, I would work in such a system to influence change in terms of doing things decently and in order. Finally, the human resource strategy of Enterprise Company complements the quality of customer service delivered by its representative by ensuring managers meet the company’s average scores of customer satisfaction. Enterprise complements the quality of customer service by promoting managers that earn the required average. By doing this, it again articulates what 1 Corinthians 14:40 that things should be done decently to acquire productivity. Using the ESQI model was appropriate but failed to consider employee job satisfaction.

[324 Words]

Retailing Management

Retailing Management

Compose a paper that integrates a complete Bible scripture verse and transcends all aspects of the following question(s) comprehensively.

Write a 1500 word essay that presents your supported thoughts about what retailing might look like 10 years from now. Use your understanding of retailing principles at use now, changing values and interests of consumers/customers, and the development of the Internet. Be sure to support your thoughts with information you found in the text and/or on the Internet.

Be sure to follow APA style guidelines.

  • Retailing Management, (Boston, MA: McGraw-Hill Irwin, 9th edition, 2014), Michael Levy and Barton Weitz, ISBN: 9780077512378
  • APA 6th Edition Publication Manual of the American Psychological Association, (2009), American Psychological Association, ISBN 978-1-4338-0561-5. Available through http://www.apa.org/pubs/books/4200066.aspx

Answer preview

The third principle has withstood the test of time and continues to feature heavily in retailing (Welfare, 2011). The principle revolves around the areas a retailer needs to focus on to fulfill their clients’ needs sufficiently. There are four areas a retailer should direct their energy. The first is the products they are selling at their location. A retailer should always ensure the products displayed on their stores match the preferences of the people they are serving (Levy et al., 2014). They must also ensure that selling the product earns them some profit. The second area of focus should be the price of the items they are selling. The price selected should be within the potential customer’s pricing range. Otherwise, they will look for another store that matches their valuation of the item. The location where customers can access the product a retailer sells is critical (Welfare, 2011).

[1692 Words]

Retailing Management