Marjorie Benton

Consumer Emotion

/in /by

Primary Task Response: Within the Discussion Board area, write 500–600 words that respond to the following questions with your thoughts, ideas, and comments. Please use at least 3 references and citations. APA style.

In reality, making a purchase is usually emotional. Studies show that people buy with their hearts more than their heads. Sometimes, people buy on impulse because they like what they see, or they buy because they feel unhappy and think the purchase will make them happy. Sometimes they buy because they feel guilty or because their friend is buying something.

The following are two dimensions of shopping experiences:

Understanding these dimensions can provide insight into consumer behavior. Consumers can also be categorized into the following three categories:

What is your buying behavior?

Discuss some of the emotions that you might feel when buying a product or service. If you had to name what type of consumer you are, what would it be? Complete the following:

  • Name the type of consumer that you are. (please choose analytical and in terms of shopping experience I can be both; it depends on where I am in my buying stage of mind.)
  • Write a summary of how you feel when you buy something.

Requirements: 500-600 words

Answer preview

Whenever I purchase a product, I always feel anxious since I anticipate the shopping experience and acquire a targeted product or service. However, I do not get overwhelmed by the process since I usually plan to purchase before visiting shopping stores and malls. The only thing that excites me in buying items is discovering new products or services that I may need. It allows me to note down essential items that I will later budget for to purchase. During the buying process, I spend the expected amount of time in the shop or mall. I only focus on the items that brought me to the store that meet my needs. When shopping in open stores, I move with purpose since I can quickly locate my listed items unless it is a new shop.

[614 Words]

Consumer Emotion

Marjorie Benton

Consumer Emotion

/in , /by

Primary Task Response: Within the Discussion Board area, write 500–600 words that respond to the following questions with your thoughts, ideas, and comments. Please use at least 3 references and citations. APA style.

In reality, making a purchase is usually emotional. Studies show that people buy with their hearts more than their heads. Sometimes, people buy on impulse because they like what they see, or they buy because they feel unhappy and think the purchase will make them happy. Sometimes they buy because they feel guilty or because their friend is buying something.

The following are two dimensions of shopping experiences:

Understanding these dimensions can provide insight into consumer behavior. Consumers can also be categorized into the following three categories:

What is your buying behavior?

Discuss some of the emotions that you might feel when buying a product or service. If you had to name what type of consumer you are, what would it be? Complete the following:

Requirements: 500-600 words

Answer preview

Whenever I purchase a product, I always feel anxious since I anticipate the shopping experience and acquire a targeted product or service. However, I do not get overwhelmed by the process since I usually plan to purchase before visiting shopping stores and malls. The only thing that excites me in buying items is discovering new products or services that I may need. It allows me to note down essential items that I will later budget for to purchase. During the buying process, I spend the expected amount of time in the shop or mall. I only focus on the items that brought me to the store that meet my needs. When shopping in open stores, I move with purpose since I can quickly locate my listed items unless it is a new shop. After the purchase, it is unlikely for me to feel let down or regret after buying goods or services. It is because I do not engage in impulsive and compulsive buying.

[614 Words]

Consumer Emotion

Marjorie Benton

MARKETING MIX

/in /by

Major : Marketing / Course : Consumer behavior / I need someone to write for me 2 to 3 pages about the MARKETING MIX VARIABLES for ELECTRIC CARS in the Jordanian market, and include the references.

Answer preview

The process of delivering the product should be considered too. The relationship with customers, distribution procedures, the channel of sales, and payment systems should be considered. The method chosen for the process should allow the company to minimize cost and maximize the benefits of the customer. The process requires frequent assessments and adjustments to ensure they are up to date (Morgan, Whitler, Feng & Chari, 2019). The company should ensure that their performance and productivity is of high quality (Thabit & Raewf, 2018). They should be able to deliver what their customers need and what they promised to provide them. The quality should be satisfying, and the price should be affordable for the target customers. For the company to grow and have many sales, they should ensure they consider the marketing mix variables as they can help them promote their products. They should ensure they choose their target customers and offer a high-quality product at an affordable price. By putting into consideration, the marketing mix variables, they will be able to thrive.

[765 Words]

MARKETING MIX