Marjorie Benton

Organizational development

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Discuss the question using 2 APA citation with nursing content within the last 5years.

Describe the role of organizational development in contemporary organizations. How does organizational development help organizations prepare for or implement change? Provide an example from your organization.

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It plays a key role in helping institutions manage changes both internally and externally by providing planned change efforts. It achieves this goal by identifying areas within the enterprise that require change and helps in its implementation. Contemporary companies need organizational development for product innovation as well as the promotion of growth over the years. It is a proactive approach that allows continuous improvement by embracing change and leveraging it for regeneration (Fitzgerald and McDermott, 2017). Products within the organization can be enhanced and modified through organizational development, which utilizes market analysis. Also, it addresses change by introducing strategies such as teamwork that facilitate the functioning of the institution. As a nurse,

[378 Words]

Organizational development

Marjorie Benton

Strategic Change versus Tactical Change

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Select one of the following approaches to understanding or implementing organizational change:

Summarize this approach and provide an example of how this information could be useful to an organization. Your initial post should be at least 200 words in length. Support your claims with examples from scholarly resources, and properly cite any references in APA format.

Requirements: 200 words

Answer preview

A good example explaining the two changes is when a hotel executive realizes that the number of Americans who want to travel with their pets has augmented. The hotel company executive will develop a plan to ensure that the hotel will reserve rooms in many hotels located in different places. This initiative will provide reasonable accommodation rooms for travelers with their pets. The hotel executive will advertise such accommodation even before any approach from the customers. This kind of approach is a proactive one since it has been made to cater to customer demand. A reactive approach is only if the hotel executive awaits by not initiating any change unless various hotel managers receive complaints from their guests concerning accommodation for their pets. The proactive approach usually wins the customer’s interest earlier, thus creating more opportunities for the organization.

[287 Words]

Strategic Change versus Tactical Change

Marjorie Benton

Navigating Change

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PLEASE SEE ATTACHED

Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 5 and 6 of empowering employees for broad-based action and generating short-term wins, and (b) address each of the critical elements for Section II parts E and F in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 5 and 6.

E. Enable Action by Removing Barriers

  1. Identify the forces, barriers, and hindrances to the organizational change effort, and describe each.
  2. How can resistance be recognized? How will you eliminate resistance or mitigate its impact on the implementation of the change plan?
  3. Describe actions that will enable and empower employees to help drive the change effort.

F. Generate Short-Term Wins

  1. Determine how you will generate short-term wins. How will you reward these wins?
  2. What can be gained from short-term wins? Support your response.

Guidelines for Submission: Your paper must be submitted as a 3–6-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format.

Requirements: 3-6 PAGES

Answer preview

Kotter (1996), in the Leading Change, indicated three major functions as necessary in step 6: (1) plan for performance improvements, (2) create improvements, and (3) recognize and reward the employees for those improvements. The short-term wins will be generated from the improvement of operational processes in the airline. The most significant intervention is to train the customer services staff on competitive customer relations to enhance customer satisfaction. The rewards for these wins will include congratulatory messages and bonuses for improved performances. The objective is to enhance the employee’s morale to attend to the unique needs of customer groups (Rafferty & Jimmieson, 2016). Customers service training can enhance and improve how the staff relates with customer groups, including the elderly, children, and other vulnerable groups. This is important to yield strong brand equity, eventually transitioning to competitive advantage. From a human resource perspective, morale and enthusiasm for the customers’ needs are key indicators of the potential for better performance. Moreover, it is a key measure of the employee’s long-term commitment to the company’s strategic initiatives.

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