Type: Individual Project

Unit 3: The Greater Global Good

Deliverable Length: 700–800 words

Assignment Description

What’s Your Class?

Social class is a status hierarchy categorized by esteem or prestige acquired from economic success and accumulation of wealth. The four common social classes are upper, middle, working, and lower class. Consider the effects of social class, family structure, cultural background, group identification, and other social factors on your consumer behavior.

Document your demographic and psychographic profile. Use the http://www.city-data.com to explore how your profile matches up with your social class. Click on the Zip Code Finder and enter your zip code. Examine the population segments and analyze your fit. Name the segment that fits your profile and social class. Note that there are 3 categories on the left-hand side, and you can browse through all 3 in trying to find the most appropriate profile.

Fill out your demographic and psychographic profile and your social class. Please find attached to this message an example profile.

Be sure to include the following (a narrative including your responses for these questions) writing a document of 600-700 words:

• Give your profile a name. This can be either one that you make up or one of the descriptor ideas from the site.
• Add a conclusion that explains why your profile is important to marketing professionals, brands, and companies.
• Were you surprised by your research and findings?

Reference

Claritas. (2017). MyBestSegments: Where can I find my best customers? Retrieved from https://www.claritas.com/mybestsegments/Default.jsp?ID=103&menuOption=learnmore

Let me know if this is sufficient for you. it has to be based on my profile and the place I live in, Naples, FL. Thank you so much.