One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed

The fast-food industry is quite competitive, with numerous businesses providing customers will various eating options. For Pastas R Us Inc. to succeed, it will have to compete with major companies such as Chipotle, Portillo’s, Panera Bread, and McAlister’s Deli. Competing against such organizations requires the company to first establish its customer’s needs and then satisfying them. The healthy eating trend is growing with each passing day in the United States. More and more people are abandoning their unhealthy eating patterns by opting for healthier food options. This trend is especially prominent amongst persons aged between twenty-five and fifty years. Pastas R Us Inc. already identified this as a market need, and as such, it sells different varieties of soup, fast foods, and noodle-based dishes and salads, which are mainly healthy food options.