Strategic business planning

As you prepare to respond to this post, refer to the “Benchmarking” Learning Activity. According to the text, what is not a requirement to conduct a benchmark? Now, think of a company that you support and describe the company. What company would you use to benchmark that company and why? What would be your goal?




In order to gauge how successful your company is, you can compare it to other companies that are the best at a certain activity. Read this section to learn how to successfully benchmark your company.

Benchmarking is a process by which a company compares its performance to the performance of other companies. Those other companies need not be competitors, nor be within the same industry. Instead, the purpose of benchmarking is to set a standard based upon the company that is recognized as the best at a certain activity. As an example, many companies use L.L. Bean as a benchmark for online ordering and order fulfillment. To be effective at benchmarking, firms must understand that a benchmark does not define the best possible outcome; it only identifies what a company has achieved. Choosing the wrong companies to benchmark can lead to setting standards that are too low. As a result, a benchmark is only one piece of information that companies should use to set performance goals for quality or any other important outcome.

Note. Adapted from “Quality Management,” by M. Vonderembse & G. White, 2013, Operations Management, Chapter 4. Copyright 2013 by Bridgepoint Education, Inc.

-Post adds value by raising novel points or providing new perspectives.

-Post is concise and clearly written in an academic tone; Sentences are complete; spelling, grammar and punctuation are correct.

Requirements: More than 15 characters, less than 4000 characters

Answer preview

By conducting the benchmark, the company will be able to make strategic decisions on the servings and the operations of the new food chain stores. This is important as it will ensure the growth of the business. I would use Mcdonald’s to benchmark this company as it has established itself as a standard and quality fast food corporation. The company provides quality food such as hamburgers, fries, and soft drinks at an affordable price and has been able to remain the leading food store (Vonderembse and White, 2013). I would use the company as a benchmark for operations management. It will ensure that Mindy’s food store can improve its operations, product, and service design and ensure effective management and layout design planning. By conducting the benchmark, it will help establish ways to address the challenges it is currently facing and have a better understanding of the industry, ensuring that it improves its performance and productivity levels.

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Strategic business planning