Marjorie Benton

Marketing Mix and Product

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discussion board question

Following your review of the articles below on the Marketing Mix and Product, share a synopsis of the product strategy and branding concepts discussed. Read each of these articles and write a synopsis of your reading. Keep the overarching theme, “Product Strategy and Branding,” in mind.

Use subject headers that include the name of each of the articles below that you are covering – for example – Article # 1 – The Elements of Value and provide your key learnings. Then the final and fourth subject header should be Conclusion. Wrap-up final thoughts here over the articles…which did you enjoy the most. Cite the new Journal article here as well.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Requirements: short

the articles are listed in the instructions.

  1. Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management. doi.org/10.1362/026725706776861190
  2. Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
  3. Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.

Answer preview

In this article, E. Constantinides (2006) looks at the efficacy of the 4Ps marketing mix concept. This framework came into prominence in the 1960s and has grown exponentially with more and more organizations using it during product development. It is a simple marketing framework, with the four Ps representing product, price, promotion, and place. Constantinides (2006) concedes that even though studies into the efficacy of this framework are limited, organizations believe that it has immensely contributed to their success. This marketing tool revolutionized marketing management. Despite all these benefits, Constantinides also argues that there are some shortcomings associated with using the 4Ps marketing mix.

Answer preview

In this article, E. Constantinides (2006) looks at the efficacy of the 4Ps marketing mix concept. This framework came into prominence in the 1960s and has grown exponentially with more and more organizations using it during product development. It is a simple marketing framework, with the four Ps representing product, price, promotion, and place. Constantinides (2006) concedes that even though studies into the efficacy of this framework are limited, organizations believe that it has immensely contributed to their success. This marketing tool revolutionized marketing management. Despite all these benefits, Constantinides also argues that there are some shortcomings associated with using the 4Ps marketing mix.

[620 Words]

Marketing Mix and Product

Marjorie Benton

Consumer Emotion

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Primary Task Response: Within the Discussion Board area, write 500–600 words that respond to the following questions with your thoughts, ideas, and comments. Please use at least 3 references and citations. APA style.

In reality, making a purchase is usually emotional. Studies show that people buy with their hearts more than their heads. Sometimes, people buy on impulse because they like what they see, or they buy because they feel unhappy and think the purchase will make them happy. Sometimes they buy because they feel guilty or because their friend is buying something.

The following are two dimensions of shopping experiences:

Understanding these dimensions can provide insight into consumer behavior. Consumers can also be categorized into the following three categories:

What is your buying behavior?

Discuss some of the emotions that you might feel when buying a product or service. If you had to name what type of consumer you are, what would it be? Complete the following:

Requirements: 500-600 words

Answer preview

Whenever I purchase a product, I always feel anxious since I anticipate the shopping experience and acquire a targeted product or service. However, I do not get overwhelmed by the process since I usually plan to purchase before visiting shopping stores and malls. The only thing that excites me in buying items is discovering new products or services that I may need. It allows me to note down essential items that I will later budget for to purchase. During the buying process, I spend the expected amount of time in the shop or mall. I only focus on the items that brought me to the store that meet my needs. When shopping in open stores, I move with purpose since I can quickly locate my listed items unless it is a new shop. After the purchase, it is unlikely for me to feel let down or regret after buying goods or services. It is because I do not engage in impulsive and compulsive buying.

[614 Words]

Consumer Emotion

Marjorie Benton

Ambush Marketing

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For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site

Then, draft a two-page paper by addressing each of the following items:

  • In your own words, how would you describe “ambush marketing“? Include two examples with your description.
  • What are the advantages and disadvantages (risks and consequences) of ambush marketing?
  • What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
  • Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
  • Can ambush marketing be both intentional and unintentional? Explain.
  • As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

Answer preview

I believe that ambush marketing can be planned or unplanned depending on how they occur. They are unintentional when the named brand did not intend to attract as much attention as they did. This can occur through the efforts of a third party. For instance, the media could initiate a dialogue about a player or team’s preferences, which attract more attention to the brand in discussion than the official sponsors of the event. The strategy can also be intentional if the company made calculated efforts to mislead the public that they were affiliated to, in collaboration with, or override the official sponsors.

[695 Words]

Ambush Marketing

Marjorie Benton

US Government policies

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This is a discussion question:
Please read this article: https://ari.aynrand.org/free-markets-didnt-create-the-great-recession/ where the author indicates that the Great Recession of 2009 was not caused by the Free Market, but was instead caused by US Government policies.

  1. For the same question please provide 2 answers, keep them different to post as comments.
  2. Comment 1: 300 words
    Comment 2: 300 words
  3. Follow APA formating

Requirements: Comment 1: 300 words

Answer preview

As much as the government must regulate the financial sector, the financial market’s downfall in 2008 cannot be solely blamed on government agencies. The economic policies that the united states adopt are that of the free market, where the private sector is given control over their activities and transactions (Fortes, 2020). The government involvement in the private sector’s activities in the free market is limited to providing a conducive environment that enhances ease of business. In a free market, the cardinal principle is that the private sector has to self-regulate and ensure that they abide by the set policies that ensure the market’s sustainability.

[824 Words]

US Government policies

Marjorie Benton

Fashion Marketing Strategy

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  • Fashion and Retail Vision and Mission Statement, if a company is selected (if a fashion designer is selected, this would be the history of the designer. If a trend is selected this would be a history of the trend and how it has evolved).
  • Fashion and Retail Industry Analysis (the current status of the company, the current status of the fashion designer, or the current status of the trend that is marketed to consumers)
  • Fashion Marketing Strategy (marketing strategy of the company, of the designers current collection, or the manner in which the trend is marketed to consumers)
  • Retail Trend Analysis (future of the company, designer, or direction in which the trend is headed).
  • Contemporary Strategies and methods of sustaining growth in the fashion and retail industries

Requirements: 13 pages

Answer preview

According to McCutcheon (2015), LV was founded in 1854, and Maison Louis Vuitton inherited its founders’ vision and ambitions. The company’s success is associated with its founder Louis Vuitton who was a French designer and businessman.  Louis began as a trunk maker and packer after apprenticed by a renowned trunk maker and packer known as Marital. Vuitton began as a personal trunk maker and packer for France’s empress during the era of Napoleon III. At his job, Vuitton was charged with exquisitely packing the most beautiful clothes. This created an opportunity where Vuitton encountered other royal and elite clients who became his customers for the rest of his career. Consequently, Vuitton gained a reputation amongst Paris’s more fashionable class, which created an opportunity to excel in his career and business. Later, Vuitton specialized in packing fashions since he was motivated by HJ Cave and Sons of London.

[4383 Words]

Fashion Marketing Strategy

Marjorie Benton

Ethical Issues in Marketing

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  1. Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

    Format your assignment according to APA guidelines.
    Submit your assignment.

Requirements: APA | Research Paper | 2 pages, Double spaced

Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making

Author:
Parilti, Nurettin; Kulter Demirgunes, Banu; Ozsacmaci, Bulent
Author Affiliation:
Gazi U; Ahi Evran U; Cankaya U
Source:
Marmara University Journal of Economic and Administrative Sciences, 2014, v. 36, iss. 2, pp. 275-98
Publication Date:
2014
Abstract:
In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. Businesses infinitely struggle to indicate their contributions to society. Consumers consciously evaluate this contribution. Manipulated consumer choices and unethical marketing applications can affect purchasing behavior. Particularly intense competition, globalization and societal consciousness transform businesses into social organizations and lead them into marketing efforts offering social value. Although business ethics and social responsibility of businesses have gained more attention in recent years, defining consumers’ perceptions on ethical issues is still minimal. This study presents an empirical research of consumer perceptions on ethical issues. Reflection of this perception on purchasing behavior is also another important issue to be considered. The aim of this study is to investigate the factors related to ethical issues in marketing practices and to reveal possible influences of these factors on consumers’ ethical decision making. The main objective of the study is to find out consumers’ perceptions on businesses’ ethical issues such as misleading advertising, deceptive packaging and to reveal the impact of these issues on their ethical purchasing behavior or ethical decision making. It also reveals which criteria is more important for ethical decision making. This study reveals that consumers reflect their ethical perceptions on their purchasing behavior. Each ethical issue has been found to be a positive effect on purchasing behavior. Businesses’ practices on packaging has been indicated as the most effective ethical issue on purchasing behavior. The study is considered to be a significant outcome for businesses to direct their advertising, packaging and other activities.
Descriptors:
Production, Pricing, and Market Structure; Size Distribution of Firms (L11)
Corporate Culture; Diversity; Social Responsibility (M14)
Marketing (M31)
Advertising (M37)
Keywords:
Advertising; Ethical; Ethics; Marketing; Social Responsibility
ISSN:

Answer preview

Good ethical issues such as unique packaging are likely to influence consumers to buy more goods as compared to goods that are not well packaged. A company which includes an untrue statement on advertisements is most likely to influence its customers from buying their goods and services negatively. (Dahl, 2015) Good ethical issues positively influence the consumers to actively use a company’s goods and services, while bad ethics scare the consumers away. Customers like being associating themselves with companies having good ethics.

[652 Words]

Ethical Issues in Marketing

Marjorie Benton

Global economy

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Answer preview

The third brand is Microsoft targeting the software development industry by producing Microsoft Windows and Microsoft office products. Microsoft made the personal computer experience to be friendly through the development of packaged software specifically meant for personal computers. The use of the internet has brought a raging number of capabilities, especially in business growth. Due to increased internet usage, the product manufactured by Apple has found an increased demand since to access the internet, one needs a phone, tablet, or computer. This has led to increased growth of the Apple brand and increased global recognition of the brand name. 

[467 Words]

Global economy

Marjorie Benton

Visual Semiotics in Media

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Prepare a three-page paper that explores visual semiotics used in media to analyze one of the following visual images. Write a three-page paper that investigates one of the three symbols/logos to explore the visual semiotics used to create a perception attached to the image. Use at least 1-2 scholarly sources to back up your assertions.

In your paper you should specifically address:

1)Identify what type of demographic and/or psychographic the chosen visual is targeting? What visual elements used in the image appeal to this particular identified demographic/psychographic?

2)Explain what perception the image aims to convey? What visual factors were likely considered to achieve this intended perception?

3)Explore how this visual image might differ in another culture?

image.png
image.png
image.png

Answer preview

The fourth demographic factor is occupation; this logo targets students, professionals, executives, and managers since the products the company produces are helpful in learning and efficiently performing their duties. The image is seen as a sign of prestige, and the company has a good reputation. The fifth demographic factor is ethnicity, since technology is used everywhere in the world, the company targets people from all the ethnic group. The last demographic factor is the life cycle stage, the logo targets bachelors, and newlyweds. These are the majority of the population that uses the company’s products and can afford such products. The image is considered a sign of prestige and associated with high social status. The people at the life cycle stage do not have many responsibilities and have an increased appetite for fancy gadgets.

The first psychographic factor to consider is social class; the logo targets the middle and upper class since they can buy Apple products due to their financial status. Apple products are perceived to be a sign of prestige thus suitable for upper and middle-class people.

[962 Words]

Visual Semiotics in Media

Marjorie Benton

MARKETING MIX

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Major : Marketing / Course : Consumer behavior / I need someone to write for me 2 to 3 pages about the MARKETING MIX VARIABLES for ELECTRIC CARS in the Jordanian market, and include the references.

Answer preview

The process of delivering the product should be considered too. The relationship with customers, distribution procedures, the channel of sales, and payment systems should be considered. The method chosen for the process should allow the company to minimize cost and maximize the benefits of the customer. The process requires frequent assessments and adjustments to ensure they are up to date (Morgan, Whitler, Feng & Chari, 2019). The company should ensure that their performance and productivity is of high quality (Thabit & Raewf, 2018). They should be able to deliver what their customers need and what they promised to provide them. The quality should be satisfying, and the price should be affordable for the target customers. For the company to grow and have many sales, they should ensure they consider the marketing mix variables as they can help them promote their products. They should ensure they choose their target customers and offer a high-quality product at an affordable price. By putting into consideration, the marketing mix variables, they will be able to thrive.

[765 Words]

MARKETING MIX

Marjorie Benton

Market surplus

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1. Describe a real-world government policy that creates a market surplus. Be sure to carefully define the relevant market and the stakeholders that are involved in the market. Explain the efficiency implications of the policy you have picked. Make sure to relate your answer to the producer, consumer, and total surplus in the market. In the instance you have described, what is the government’s motivation for intervening in the market in this way? Will a deadweight loss exist in your example, please explain your analysis?

2. One of the major problems in applying the Coarse Theorem in practice is the existence of high transaction costs. Propose an approach that a third party could use that would reduce these costs sufficiently so that bargaining could proceed. How likely is the solution to be efficient, and why? Do you think government intervention in the market will allow for markets to allocate resources, efficiently or not?

3. Suppose you are using a risk-benefit analysis to evaluate a policy aimed at limiting the use of a pesticide applied to a specific crop of your choice. Describe the risks and benefits that would have to be estimated to conduct this analysis properly. Please make sure to research your specific crop, in your risk-benefit analysis. In your answer, make sure to fully describe each of the stakeholders that are involved in this market and the implications of the pesticide.

4. For this week, we are going to focus on the application of what you have learned and apply it to the news around us. Find a relevant article that has to deal with the first four weeks of the course. Present your article to your peers, then summarize the article in one paragraph, the next paragraph, present two economic terms that you have referenced from the article, then apply the terms to whether you agree or disagree with the recommendations of the author’s position.

5. Review the air quality topics and identify the following in your work: a.) What is the pollutant that is being identified? b.) What type of program would you recommend to address the area? c.) How can we measure the effectiveness of this program? d.) What happens if the market was left alone to bring about market solutions?

https://www.epa.gov/indoor-air-quality-iaq/popular…

6. You have been recently hired as a consultant, working as part of an EPA team, you now have an assignment. As an alternative to standards, one policy proposal is the use of permit trading among point sources of water pollution. Give the major reason why this is advantageous (a) from an economic perspective and (b) from an environmental perspective. In your research, make sure to select a specific industry and provide why permit trading would be good for society.

7. Visit the Website of Environmental Defense Fund, and review the list of their recent corporate partnerships. Select one, and summarize the cooperative efforts between Environmental Defense and a private firm. Identify some of the potential environmental and economic benefits associated with that partnership.

https://www.edf.org/partnerships

8. In no more than 250 words, please (1) describe how you feel this course has helped you to improve your economic knowledge and analytical skills, and (2) assess the course objectives you still do not understand and suggest how to improve the course to meet those objectives, and 3) did the course content and instructor’s facilitation of this course meet your expectations.

Requirements: 250 words

Answer preview

Yes, I think the government interventions will allow allocating resources efficiently because they will regulate the amount allocated to each entity depending on how they need them, not favoring others. Sometimes, some have been allocated too much of a resource while others lack them. The government regulates those inequities by taxation and giving grants. When the government intervenes in the market, they always come with different objectives such as maximizing Social Welfare for cartels not to get the power to raise entry costs and limit infrastructural development. Also, by minimizing the macro-economic factors caused by natural economic events like inflation. Other reasons might be to promote national unity and advancement, which is an extremely worthwhile goal for government officials (Yano et al., 2019).

[2198 Words]

Market surplus