Mass Media Individual Project


UNIT 2: MASS MEDIA – Individual Project

Write a 2 pages paper = 600 words (2 pages of content = 600 words, 1 title page, 1 reference page) in APA format (including at least 2 scholarly references) on the following:

  • Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
    • How is the product perceived?
    • How do individuals respond to the campaign?
    • What are the anticipated consequences of the campaign, if any?

.doc file

This is the continuation of the previous Individual Project UNIT 1 about Nike you wrote. (I’m attaching it so you can remember) We need to stick with Nike and write the 2 pages about those questions above. The instructor‘s notes (below) are the following for the research. Thank you so much.


Helpful Information: Mass Communication Theories (Needed for the Unit 2 IP)

Mass Media Communication Theories/Research Approaches/Perspectives:

Remember, this week you are to analyze your product advertisement in the Unit 2 IP from 2 theories/approaches/perspectives. Please reference the link above that compliments what we reviewed during our live chat (e.g., Magic Bullet Theory, Agenda Setting Theory, Framing Theory, etc).

Mass Media:


  1. Mass Media Effects
  2. Mass Media Consequences

Learning Material:

Influence & Persuasion: Crash Course Media Literacy #6

The Best Digital Advertising Trends of 2018


Preview YouTube video Influence & Persuasion: Crash Course Media Literacy #6

Preview YouTube video The Best Digital Advertising Trends of 2018

Answer preview

The Just do it advertising campaign for Nike has had significant impacts at the micro and macro levels. The campaign increased brand recognition and sales with a 31% margin. Regardless of boycotts by a segment of individuals due to Nike’s stance on racism, the campaign appealed to a segment of individuals who value and are passionate about social justice. The project entails impact of the campaign, the campaign’s examination from the cultivation and libertarian, and individual`s responses to the campaign. The Just do it campaign resulted in positive and negative impressions to its customers, but the company continues to lead globally.