Marjorie Benton

ProFood Supply Company

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Read “Case 2.1: ProFood Supply Company” on pages 36-37 of your textbook.

For this assignment, answer the questions below; your assignment should be a minimum of two pages in length, and it should be formatted according to APA guidelines. A title page and reference page should be included in addition to the two pages of content.

In your response, make specific references to concepts that you learned in Chapters 1 and 2 and any other sources that support your analysis of the questions. Convince the reader that your response to the questions is correct. Outside sources other than the textbook are not required; however, they can be helpful in your responses.

1. Is it likely that Jon Menzes will be successful in the short-term with this strategy?

2. What are the long-run implications of this strategy for Jon Menzes and for ProFood?

3. If you were Emily Lewis, what advice would you give Jon? What characteristics would you expect Emily to have as a successful sales manager?

4. Describe the importance of trust in developing a buyer-seller relationship.

5. Identify and describe the personal selling approach that you feel would work best in the situation described in the case study.

 

Answer preview

If I were Emily Lewis, as the sales manager of Jon Menzes, I would advise him to contact the company headquarters of Sleep Tight Inn and submit the proposal to supply ProFood packages. If Jon can establish a relationship with the top leaders at the Inn and reach out with details of the proposal, he is likely to succeed. Most top executives are busy, and it is challenging to gain their attention for partnerships. A successful sales manager, such as Emily Lewis, is expected to have key communication traits. This quality is essential to help in negotiation and closing deals with other potential partners. The sales supervisor must also have trust as a crucial attribute to help build relationships with the clients.

[824 Words]

ProFood Supply Company

Marjorie Benton

Employee performance management and appraisal processes

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Instructions MY PORTION IS THE PORTION THAT IS BOLD

As a team, write a 1,500-word paper that applies, reflects, and synthesizes the following questions:

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Required Sources

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You must use the course texts as well as articles from scholarly and practitioner journals. Be sure to use current APA format, and include in-text citations for the following sources:

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  • At least 2 citations from Valentine (2020).
  • At least 2 citations from Hardy (1990).
  • At least 2 citations from Keller (2012).
  • At least 2 citations from related scholarly journals (e.g. Human Resource Development Quarterly, Human Resource Development Review, Human Resource Management Journal, Journal of Applied Psychology, Journal of Strategic Human Resource Management, Journal of Biblical Integration in Business, Christian Scholars Review),
  • At least 1 citation from a related trade/practitioner publication (e.g. Harvard Business Review, HR Magazine, T&D Magazine, Business Week, Wall Street Journal).

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Requirements: short and to the point   |   .doc file

Answer preview

Due to high competition in the labor market, organizations have no option but to create a positive image about the values and culture that the leaders and employees uphold. One of the outstanding values that make an organization appealing is promoting cultural diversity (Valentine et al., 2020). Employees, regardless of their ethnicity, religion, age, gender, and physical abilities, among other factors, need to feel appreciated in their working environment. With the current trends, contemporary organizations are in demand of diverse skill sets from employees. This means that HR must create a flexible working environment that meets culturally diverse employees’ needs by developing the code of ethics and policies that safeguard their rights. During the creation of recruitment and branding marketing initiatives, HR has to reinforce an image representing the workplace culture. Hence, when engaging with visitors, videos that display how diverse employees engage create a positive image that attracts high-potential candidates willing to contribute to the workplace culture.

[483 Words]

Employee performance management and appraisal processes

Marjorie Benton

Southwest Airlines Case Analysis

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Directions for case analysis1. Total length should be between 4-6 pages (11-12 pt size, Times New Roman Font, 1.5 line spacing) with margins on both sides. Annexures, exhibits are not included in the above page limit.2. You may have a short introductory paragraph or two which briefly presents the background of the case. Note however that the case analysis is not about summarizing the case facts. The reviewer has read the case and is aware of case details.3. Then define the problem/issue in the case and lay out the alternatives i.e., the possible options for the organization. This requires thinking.4. Next is the analysis of the case facts. This is the meat of your submission. Wherever possible make use of data to throw light on an issue or bolster your point. Analysis of numeric data and eye for detail is critical.5. Finally, come up with your recommendations/action plan. Your recommendations must flow from your analysis. Avoid generalizations in your recommendations such as give the best quality product at the best price. Pl. proof read your submission for typos and sentence structure. Remember how you say is as important as what you say!

Southwest Airlines Case Analysis Questions

 

While analyzing the case give attention to the following questions.

  1. How does the company make money when other airlines do not? What are the most important contributors to its financial success?
  2. How should management respond to the fact that SW Airlines has fallen next to last place among major airlines in on time performance as of Sept 2002?
  3. Once operations are stabilized would you recommend to the management that it resumes its historic growth rate of 10 % to 15 % per year? Why? If you recommend resumption of previous growth rates what form should this growth take? For example, should it be achieved within the current network or through an expanded network? By means of a greater proportion of long haul flights (over three hours in length) or not? Why?
  4. If you do not recommend a resumption of previous growth rates, how would you suggest dealing with the consequences of reduced growth?
  5. What are the implications for SW Airlines of the actual or threatened bankruptcies of other major US airlines?

Answer preview

Offering such prices made it easy for the airline to establish its presence within foreign markets in the United States. Management also recognized that offering cheaper flights by itself is not a guarantee that customers would flock to seek their services. In line with this, Southwest Airline embarked on providing customers with an experience they would not get from its competitors. When still in its infancy, the airline’s then-president Lamar Muse came up with a “love” themed marketing strategy to enhance consumer perception of Southwest Airline. By introducing beautiful air hostesses and playing around with captivating names for the extra services offered to passengers onboard Southwest Airline, they were able to capture the attention of many passengers, who might have wanted to get an experience akin to the one showcased in the adverts.

[1695 Words]

Southwest Airlines Case Analysis

Marjorie Benton

Advertising and Branding

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Type: Individual Project Unit 2: Advertising and Branding

Deliverable Length: 900–1,000 words in APA Style including minimum of 3 references and citations.

To continue building on your Key Assignment, complete the following for your Customer Satisfaction and Product Guarantee Plan.

Part of advertising is also about the appeal and brand promise of a certain image. Knowing what messages match the market is critical in the ad campaign. Check out a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:

  1. What is the ad’s overall promotional message?
  2. Is there a brand promise? Do you believe the promise?
  3. Who do you think the ad is targeting?
  4. Why would a customer buy this product?
  5. Where would the customer use the product?
  6. How does the advertisement appeal to the customer’s image of him- or herself?
  7. Would you buy the product or suggest it to your friends and family?
  8. Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
  9. Do the visual or graphic images correspond to the copy? Why did it capture your attention?
  10. Include any other information that helps with the analysis.

Your evaluation should be at least 800 words. Add a copy of the image and link to the advertisement.

Requirements: 900-1000

Answer preview

Customers can purchase these products because of their unique attributes and their good pricing. The unique features are quite favorable to those who love exercising. Some benefits like high-waist leggings and stretchy soft materials can make the target group buy the products. Also, the buyers can purchase because of the affordability, and in that, the prices are reduced on specific items, which is not always the case. Lastly, people can purchase because of the name brand. Lululemon is among the leading athleisure brands, and there is a gist associated with their products that can appeal to many.

[1042 Words]

Advertising and Branding

Marjorie Benton

Employee training program

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Overview

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Create a written proposal in which you detail the complete design of an employee training program.

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Instructions

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Write a 6–8 page paper in which you:

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  1. Design a two-day training program for a group of 20 employees.
  2. Identify 2–3 training needs through a training needs analysis (TNA) and justify an approach for this training.
  3. Develop the training objective for this program based on an analysis of the business.
  4. Determine the training cost for the training program you are proposing. Include a detailed breakdown of time allotted for each piece, the subsequent cost analysis, and the total cost for the project as a whole.
  5. Select key training methods to deliver the program to employees, such as an e-learning module or a one-day face-to-face training program.
  6. Create an agenda of activities for the training program.
  7. Go to Basic Search: Strayer University Online Library to find at least five quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources. The reference page is not included in the required page length.

Requirements: 6–8 page

Answer preview

In order to come up with an effective training program, organizations have to ensure they involve employees in coming up with such a program (Truitt, 2011). The ultimate benefit of doing this is that it enables companies to employee training needs and then cater to them (Truitt, 2011). Failure to do this decreases the chances of the training having any positive impact on employees. Before settling on the training’s subject matter, Perfect Link Inc. decided to allow employees from the HR department to take part in the agenda-setting process. As such, Perfect Link Inc. chose to use SurveyMonkey to poll its employees on what types of training they would like the company to offer to them.

[2240 Words]

Employee training program

Marjorie Benton

Ethical culture

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Now that you have an understanding of corporate culture, and the variables that impact it, how would you characterize an ethically effective culture – one that would effectively lead to a profitable and valuable long-term sustainability for the firm?

No formatting, no title page, just a simple paragraph single spaced.

Requirements: at least 100 words   |   .doc file

Answer preview

Lastly, I believe that an ethical culture comprises effective leadership guided by values like honesty, fairness, and trustworthiness. Knowingly and unknowingly, leaders inspire their followers to act as they do. Subordinates are more likely to follow the actions of their leaders as opposed to their words. As such, an ethical culture empowers leaders to initiate ethical decision-making as an example to other employees.

[222 Words]

Ethical culture

Marjorie Benton

Ambush Marketing

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For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library.

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site

Then, draft a two-page paper by addressing each of the following items:

  • In your own words, how would you describe “ambush marketing“? Include two examples with your description.
  • What are the advantages and disadvantages (risks and consequences) of ambush marketing?
  • What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
  • Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
  • Can ambush marketing be both intentional and unintentional? Explain.
  • As a leader of an organization, would you allow the practice of ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.

Answer preview

I believe that ambush marketing can be planned or unplanned depending on how they occur. They are unintentional when the named brand did not intend to attract as much attention as they did. This can occur through the efforts of a third party. For instance, the media could initiate a dialogue about a player or team’s preferences, which attract more attention to the brand in discussion than the official sponsors of the event. The strategy can also be intentional if the company made calculated efforts to mislead the public that they were affiliated to, in collaboration with, or override the official sponsors.

[695 Words]

Ambush Marketing

Marjorie Benton

Technological innovations and developments

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700-800 words

Consider technological innovations and developments in your field or other fields and address both of the following questions. First, examine the social consequences of one such innovation and describe how this innovation has either increased or decreased social justice and inequality in the U.S. Then, discuss whether and/or how this will influence constructive and deconstructive interactions between people from different cultural, racial, and ethnic groups within the U.S. Please integrate course material (concepts, theories, discussions, lectures, readings). Include supporting details: data, real world examples, etc. Please cite at least one course reading and one appropriate source from outside class. All course materials are posted on the course homepage.

Instruction: Your paper should have a clear structure, including a thesis, body paragraphs with clear topic sentences and focused discussions, and a conclusion. You can use any major citation format (APA, IEEE, Chicago, MLA), but should include an intext citation and a reference list for each citation.

Format: double space, 12 font size

Requirements: 700

Answer preview

Technological innovation has decreased social justice and increased inequality in the country. Although drilling helps the country to meet its energy needs, it has negative implications on the environment.  The production of products such as oil and natural gas pollutes the environment.  The article highlights that the drilling methods generate large quantities of greenhouse gases and pollute both air and water (Meng, 2017). Also, it presents occupational safety challenges to the people working in offshore drilling sites.  Despite the implementation of occupational safety standards, injuries, accidents, and work-related deaths in the sector remain common.  There is a common belief dangerous chemicals used during fracking which can be harmful to human.   Moreover, fracking technology is associated with the pollution of underground water. Some authors believe that chemicals added to the ground pollute underground water.   Therefore, I will be the leading cause of water shortage in the future.

[854 Words]

Technological innovations and developments

Marjorie Benton

Business Statistic for Decision-Making

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Develop a paper that defines and presents an analysis of the following concepts in a business application. This means that you must provide examples of how each of these concepts can be used by upper-level management to make strategic decisions, and provide details on how statistical concepts used in the decision-making process can be summarized and presented to a board of directors.

● Types of statistics used for business.

● How Computer Software Applications can be used to process and analyze data

● How data can be displayed and explored in an effort to make better strategic business decisions

● How Probability is used in sales, marketing, manufacturing, and so forth.

● How to test hypotheses and compare results for the purpose of forecasting and making better strategic business decisions.

● Develop a hypothetical numerical example, conduct a test of hypotheses, and interpret the results.

Instructions

-Essay format (APA)

-8-10 pages, double spacing

-Font: Times New Roman, Size 12

-At least 6 peer reviewed sources (include DOI in reference page)

-In text citations for each peer-reviewed source

-No plagiarism8-10 pages, double spacing

Requirements: 8-10 pages, double spacing   |   .doc file

Answer preview

Inductive statistics goes beyond a description of an issue through the collection, summary, and interpretation of pertinent data (Neubauer, 2010). Rather, it denotes the methods used by organizations to infer or make broad generalizations pertaining to a totality of observations base on the knowledge of a portion of such totality. This totality of observation is generally referred to as the universe or population, and the part of this totality subjected to an empirical investigation gets referred to as a sample. Inferential statistics are essential to organizations, considering they assist with the evaluation of risks taken when making generalized assumptions about a particular population that is subject to an organization’s empirical investigation (Neubauer, 2010). For instance, an organization involved in the manufacture of batteries can take five batteries from a production lot and use them as samples for inspection to determine whether they are in good condition for use by consumers.

[2657 Words]

Business Statistic for Decision-Making

Marjorie Benton

Global teams

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Research the key term “global teams” for organizational theory class.

Minimum 500 words, APA 6th Edition (Font: Times new roman, Font size :12, Double spaced).

Follow this format:

DEFINITION: a brief definition of the key term and 1 in text APA citation with reference. This does not count in the word requirement.

SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research, or findings.

DISCUSSION: Using 300-350 words, write a brief discussion of how the article relates to ” global teams “. Do not rehash what was already stated in the article, but add value by sharing your experiences, thoughts, and opinions. This is the most important part of the assignment.

REFERENCES: Have 1 reference with intext citation (peer-reviewed academic journal articles written within the past 3 years)

Requirements: 500 words+ Definition

Answer preview

The first merit of adopting a specific mode of recruitment is an increase in productivity. When adopting the individual outcome model, an employee’s brilliance and specialized skills can be instrumental in accomplishing the goals and objectives that an organization sets forth (Cabrera & Raju, 2001). With technical skills, an employee can apply the same in solving the organization’s problems, and the same increase its productivity.

The other outcome that an organization might expect in adopting an individual outcome process is efficiency (Campion, Outtz, Zedeck, Schmidt, Kehoe, Murphy & Guion, 2001). This is an essential trait that organizations look for when seeking the services of an employee. Employees that organizations

[462 Words]

Global teams