Marjorie Benton

Competitive advantage in the marketplace

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In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

Requirements: 1,050- to 1,400-word analysis.

 

WK2 assignment was

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text. This is your opportunity to create your own company – be an entrepreneur!!!!

Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

and it was about food and beverage company
Answer preview
The first coronavirus outbreak was reported in Wuhan, China, in December 2019. According to scientists, the COVID-19 is caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) (Lee & Chen, 2020). One of the key distinguishing factors about this virus is its fast-spreading nature. Once the first outbreak was reported in Wuhan, the number of people infected by this virus shot up quickly. The spread of the virus was not only localized within Wuhan but also started making its way outwards towards other territories. Such a phenomenon, coupled with more and more countries reporting cases of infection, prompted the WHO to declare COVID-19 is a global public health concern (Lee & Chen, 2020). Once this happened, the majority of governments realized they could not prevent the virus from making its way into their territories, and as such, they started placing more emphasis on preventing the virus from spreading within their countries.
[1376 Words]

Competitive advantage in the marketplace

Marjorie Benton

Customer Experience

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Part 1: The Paper is to have a Title page, an Introduction, Discussion and Conclusion of 4 pages, and a Reference page

Part 2: Based on your initial paper, produce an 8-slide PPT presentation using the following

Scenario:

 

Imagine that you are required to advise a hotel on how to provide a great service experience as the pandemic gradually recedes within your chosen region.

1.Name the actual hotel or use a fictional example within a defined location.

2.Use course concepts and relevant sources to highlight how a great service experience will be provided.

3.Include up to 10 of the most important rules that are currently required by your regional or national government to enhance customer safety.

4.Include any advice that is also offered by industry experts or industry associations on ensuring customer safety.

Scenario:

 

Imagine that you are now required to present a synthesis of your research and findings to the hotel management in a formal PPT presentation. However, due to social distancing and conflicting schedules of the management team, the presentation needs to be recorded with your voice narrating and elaborating key points (not reading out slides)

Requirements: you can decided

The specific requirements are in the document.Please read the requirements carefully, this is very important to me.You don’t need to record, but I hope you can leave some speech scripts for me to record

manuscript try to be more colloquial, Make it look like it’s not read????

And PPT, please try your best to look good, it’s really very important.

Answer preview

After the emergency of the coronavirus, in later 2019, the hospitality industry was immensely impacted. It reduced the number of the guest visiting most of the hotels across the world. The health crisis had a negative impact on the Irie Jack Hotel as it was forced to lay off most of the workforce due to the established government health policies and reduction in the flow of customers (Priyo, Mohamad, & Adetunji, 2019). In addition, the cost of operation has dramatically increased as the customers are forced to follow the health policies like hand sanitization, social distance, and others.  With the health crisis fading away, there are various ways that the company will utilize to ensure that it provides a great service experience. First, the hotel will introduce the cashless service where the company will be required to pay for its services through the company’s commercial application.

[1330 Words]

Customer Experience

Marjorie Benton

Market Analysis Research

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One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed

The fast-food industry is quite competitive, with numerous businesses providing customers will various eating options. For Pastas R Us Inc. to succeed, it will have to compete with major companies such as Chipotle, Portillo’s, Panera Bread, and McAlister’s Deli. Competing against such organizations requires the company to first establish its customer’s needs and then satisfying them. The healthy eating trend is growing with each passing day in the United States. More and more people are abandoning their unhealthy eating patterns by opting for healthier food options. This trend is especially prominent amongst persons aged between twenty-five and fifty years. Pastas R Us Inc. already identified this as a market need, and as such, it sells different varieties of soup, fast foods, and noodle-based dishes and salads, which are mainly healthy food options.

allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan. (See attached previous assignment for the proposed organization)

Instructions

Write a 525-word report that includes the following sections:

Use the Market Analysis Research document for details on what to include in each section. (Attached)

Cite references to support your assignment.

Format your citations according to APA guidelines.

Requirements: 525 Words   |   .doc file

Answer preview

The fast-food industry is quite competitive, with numerous businesses providing customers will various eating options. For Pastas R Us Inc. to succeed, it will have to compete with major companies such as Chipotle, Portillo’s, Panera Bread, and McAlister’s Deli. Competing against such organizations requires the company to first establish its customer’s needs and then satisfying them. The healthy eating trend is growing with each passing day in the United States. More and more people are abandoning their unhealthy eating patterns by opting for healthier food options. This trend is especially prominent amongst persons aged between twenty-five and fifty years. Pastas R Us Inc. already identified this as a market need, and as such, it sells different varieties of soup, fast foods, and noodle-based dishes and salads, which are mainly healthy food options.

[786 Words]

Market Analysis Research

Marjorie Benton

Marketing is Everything

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Read the article “Marketing is Everything”

FORMAT

 

– 2 page MIINIMUM

– SINGLE SPACED

– 10 PT FONT

– block format

– APA bibliographic citation of the work as the title

– use bold subheadings below to segment the reflection

CONTENT

– Thesis : identify the central lesson the author is trying to reach

– Central Pillars: define and discuss at least 3 major learning outcomes

–Discussion: reflect on the books impact on the future manager

Requirements: 2 pages single space 10 pt font

Answer preview

The author advises marketing practitioners to own the market. He claims that owning the market is different from simply producing and selling products and that it is the ultimate goal of marketing. Owning the market simply means that you think of the product, company, and technology as yours and one that you can successfully lead. Owning the market influences companies to do things differently so do their suppliers and their customers (Schmidt & Watts, 2017). It means that companies develop their own products that specifically suit the market needs and set standards that other companies in the industry may comply with. Companies that own the market stand high chances of success because they portray leadership skills and occupy an acknowledged position as a leader, attracting very talented individuals to the company.

McKenna uses the example of Convex Computer to illustrate that ownership is leadership. Convex computer wanted to introduce a new computer into the market; it started by looking for better ways of defining the market it could own due to the existing segmentations in the market. The market was full of high competition as Cray was in control of the supercomputers, and Digital was at the top in minicomputers. Convex later came up with mini-supercomputers which offered performance that were less than that of a complete supercomputer but exceeded the minicomputer in terms of technology. Through that, Convex proved itself as a leader in the market. Apple Inc. has also been successful in owning the market. It achieved its leadership position by expanding the category of small computers. It identified the need for personal computers in the market as the home computers market was limiting and more crowded. The development of desktops that were not present in the market also contributed to Apple owning the market, leading it.

[1562 Words]

Marketing is Everything

Marjorie Benton

Marketing Strategy

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1. SWOT Analysis-Strengths, Weaknesses, Opportunities and Threats. What are the firm’s internal strengths and weaknesses and the external environment’s opportunities and threats?

2. Current Marketing Strategy- What is the firm’s current product, price, place and promotion strategies? the

Requirements: half of page each

Answer preview

The current marketing strategy for Farfetch Limited is developing unique product designs that stand out in the competitors’ market. Its pricing strategy is based on credit terms, payment periods, and discounts, which has enabled many people to purchase goods from the company. Also, their prices are lower than their competitors, which increases their customers and profits (Jaworski, 2018). The company has many stalls almost in every state, making it accessible to customers worldwide. That has increased their market share as customers can access products at any time at a low price. Additionally, the company has been using television, radio, and print advertising methods to promote its products, including tradeshows and direct mail campaigns.

[526 Words]

Marketing Strategy

Marjorie Benton

Leadership models

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Assessment Description

Select a leader you believe successfully led an organization through a crisis or challenge (e.g., public relations crisis, marketing mishap, shift in market demand, reorganization). Identify the leader and the company with which the leader is affiliated. Provide a brief context for the crisis or challenge. Identify the leadership models and approaches that were employed in the handling of the situation. Finally, explain why you think the leadership was particularly effective in this context.

Leadership: Theory and Practice

Northouse, P. G. (2019). Leadership: Theory and practice (8th ed.). Thousand Oaks, CA: Sage. ISBN-13: 9781506362311

Requirements: 200 words

Answer preview

The Company first acknowledged the issues and the violation of data. The Company also assured the customers they would rectify the mistake by ensuring that their data was secure. They reassured their customers of the breach and the levels of risk and assured them that they would not be liable for any fraud that may incur. The Company also offered free credit to monitor its services. Transformational leadership encompasses leadership where leaders motivate and encourage their members to ensure the achievement of overall success. This prompts innovation as the leader is visionary and motivates their followers to achieve the best. They also ensure effective communication ensures that everyone is on board. It has assured that Target Corporation has effectively dealt with the crisis and provided effective management, meeting their goals.

[292 Words]

Leadership models

Marjorie Benton

Health care industry

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Read the case study, Stopping Outshopping [PDF] (also found in Chapter 32 of your textbook). Then, use the Internet or Strayer library to research similar marketing strategies in the health care industry.

Assignment Instructions

Your task is to create an offensive marketing plan for Scarlet Hospital. The competition has already created a marketing plan that advertises in your area, so your marketing plan should reflect that.

Chapter 39 in Health Care Marketing outlines Philip Kotler’s Marketing Plan. Read through this to understand what you will need to include in your plan.

You may want to watch some of the videos found in the LinkedIn Learning course, Writing a Marketing Plan, to get specifics on the different parts of a plan.

You may also want to review the article 8 Important Steps to Successfully Implement Your Marketing Plan.

Your plan should be 4–6 pages and include the following eight sections:

  1. An Executive Summary and Table of Contents that summarizes the key points of the marketing plan including any recommendations and strategies and has an itemized table of contents for the plan that make each of the sections easy to find.
  2. An explanation of the Current Marketing Situation that determines whether Scarlet Hospital is ready to fully compete aggressively based on market research, and existing marketing plan.
  3. An Opportunity and Issue Analysis that assesses the existing marketing plan, while making recommendations on the direction Scarlet Hospital should follow. It should also include a review of the Scarlet hospital strategy for assessing the potential for a change or enhancement to generate revenue.
  4. Objectives for an offensive marketing plan using techniques like market penetration, market development and product development.
  5. A Market Strategy that proposes a one-page offensive strategy (such as communication, branding, or innovation) that Scarlet Hospital should deploy in order to turn the table on opposing health care providers and improve its competitive marketing position.
  6. An outline of Action Programs that can be put in place by Scarlet Hospital to protect its market share and thus decrease the chance of losing patients to other institutions. Action programs should also reflect an awareness of the current events that contribute to the risk of losing patients to other institutions.
  7. Financial Projections that allow Scarlet Hospital to determine if any financial reinforcement is needed for the offensive marketing strategy.
  8. Implementation Controls that include a review of the marketing team’s plan, communication and project timeline to ensure those pieces contribute to the success of the marketing strategy being implemented.

Use 3 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. These sources can be the last page of the plan.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment:

  • Propose an offensive marketing strategy for a health care organization to meet a competitive challenge.

Requirements: 4-6 pages

Answer preview

Scarlet Hospital had foreseen the threat of competition from the construction of the interstate highway a year before it was launched. There are different contextual factors that favor Scarlet capacity to compete effectively within the market. According to Acharya and Paudel (2019), a healthcare facility is ready to compete based on its healthcare quality. Scarlet has been in operation in Walnut Grove for over 14 years. During his period as president and CEO of the hospital, Timothy Rogers has maintained aggressive efforts to improve the quality of care. However, the hospital was not prepared for this form of competition. Hence the current marketing situation is defensive and includes increased advertising efforts to overcome the new threats. Scarlet Hospital has launched radio advertisements, included more billboards, and leveraged all the marketing communications. However, the provision of quality healthcare services maintains a positive status in the success of the marketing efforts.

[1374 Words]

Health care industry

Marjorie Benton

Market analysis for your business

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Question

Your market analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. Product is called SwapSoles which are some innovative shoes that allow you to change the soles to perform sports and do leisure activities as well. (This is an imaginary product; it does not exist)

* All the information is already provided in the Word Document attached. You just need to re-structure the information into the following structure, paraphrase all the text to eliminate plagiarism, and add more relevant data from peer-reviewed sources. It is very important that you re-write the information as this is information is from another class assignment and would appear as plagiarism if not properly paraphrased.

Structure of the report:

Instructions:

-Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: follow structure indicated

This should be an easy one as all the information needed is included in the document attached and I mostly need help paraphrasing the text, adding new peer-reviewed sources and re-structuring the information into the structure required for this report. Let me know if you have any questions.
Answer preview

SwapSoles will initially be introduced within the American sports apparel industry. This industry is quite competitive and is dominated by organizations such as Nike Inc., Under Armour, New Balance, and Adidas (Chung et al., 2022). Besides being competitive, the industry is very dynamic and prone to evolution. Customer needs and preferences differ not only depending on the geographical and cultural background of customers but also change frequently depending on the existing trend (Chung et al., 2022). In 2021, the American sports apparel industry was valued at approximately $103 billion (Chung et al., 2022). This figure is expected to grow to over $130 billion by 2025 (Chung et al., 2022).

[1530 Words]

Market analysis for your business

Marjorie Benton

Comprehensive marketing strategy

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Select a multinational company from one of the following world regions:

1.European Union and England

2.North America

3.Central/South America

4.Asia

5.Australia

6.Sub-Saharan Africa

7.Middle East/North Africa

Once you have selected a world region, you must pick ONE of the following topics for your project:

1.Develop a comprehensive global human resource (HR) strategy for your company. Investigate what the firm is essentially doing and/or focus on what it should be doing. Your responsibility is to identify and then summarize major global challenges the multinational company is experiencing. Develop a matrix to show how the company can create a sustainable competitive advantage and highlight any key HR implications. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic (centralized or decentralized) and explain the rationale for these decisions. In addition, you should explore and recapitulate how the HR function should be structured and managed to successfully implement this strategy.

2.Develop a comprehensive operations management strategy for your company. Investigate where the firm is manufacturing its products and locate manufacturing facilities, identify the country it is operating in, technology factors, cost efficiency, how the company is making global sourcing decisions, discuss logistics and supply chain management of the company, and the transfer of knowledge from home country to the host country. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the operations management function should be structured and managed to successfully implement this strategy.

3.Develop a comprehensive marketing strategy for your multinational company. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.

Include in your project:

Assess and describe the multinational firm’s vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firm’s home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstede’s cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.

 

Requirements: 1200 -1300 words

Answer preview

According to Lanvin and Evans (2017), P&G has evolved due to the support garnered from key stakeholders. While focusing on the firm’s home business environment, significant pillars based on the Global Competitive Index have been the firm’s marketability and growth indicators. The pillars include inputs from institutions, infrastructure, ICT adoptions, macroeconomic stability, health, skills, product market, labor, financial systems, innovations, business dynamism, and market size (Lanvin & Evans2017). The company has leveraged support from government labs and universities in the systemic innovations, entailing manufacturing infrastructure and ICT adoptions to streamline production processes.

P&G’s Cultural Values Based on Hofstede’s Model

While exploring culture using the Hofstede’s model, the power distance is low, with a score of 40, which measures the degree of inequality in groups, organizations, and individuals (Hofstede Insights, n.d.). Notably, P&G’s organizational hierarchy is flat, thus promoting visibility and equality (P&G, b). Further, the US culture is highly individualistic, scoring 91. Hence, the firm addresses this value by giving employees privacy in their workspaces and personal life. The masculinity score is 69, indicating how society drives competition (Hofstede

[1433 Words]

Comprehensive marketing strategy

Marjorie Benton

Brand Marketing via Social Media

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E-Commerce Research Project

Brand Marketing via Social Media

Effective branding could be one of the pillars of any sustainable marketing strategy in today’s world, express all but not limited to the following in your research project.

A well-structured research paper should help you to achieve a high overall grade.

The following general format or layout is suggested for the presentation of your argument or topic:

You are expected to preserve ample flexibility in the conduct of your study, and are encouraged to be as free and creative as possible in the development of your central argument and structuring of your final paper.

The basic expectation is that you will demonstrate deep understanding of the theoretical and practical issues related to your topic in a manner that is consistent with the course learning objectives.

The final paper must contain at least 2,500 words and comply with the current APA format.

 

  • Prove how branding via the internet has become more precedent than in person
  • show how cost-effective branding online is to operate a brick-and-mortar.
  • Speak highly on cost-effectiveness, enduring a better target audience, and the pros of online branding.
  • Provide some techniques/strategies that you have learned that would help effective branding.
  • Explain drop shipping versus having the product on hand.
  • Evidence of effective social media marketing
  • Pros and cons of social media branding.
  • And more.
  • Cover or title page: Align the text that contains your name, course number, your teacher’s name, and the date of the deadline in the center of the page.
  • Abstract: Usually less than a page long, the abstract describes your work. It lets readers know where the paper is headed, the issue at hand, and why the subject was interesting or important enough that you decided to write about it.
  • Introduction: The introduction should begin with a statement of the problem to be addressed. Explain the significance of the topic or problem at hand and write about how you plan to discuss or resolve the issue.
  • Body: The body of your text should contain the main points from your research. Clearly present the main points of the paper as listed in the thesis. Give strong examples, details, and explanations to support each main point by skillfully integrating the evidence from the literature sources to engage the audience. Do not forget certain positions pertaining to the issue and the analysis of the research you have done.
  • Results: Explain why your research has led you to believe certain things about your subject. How has your view changed from when you began the project? Has it stayed the same, and why? Tie everything you’ve been explaining into what you had stated in your introduction.
  • Discussion: End with a summary and a conclusion about the topic in question. Finish by stating an opening question or by prompting the reader to continue his or her own research on the subject through a discussion.
  • References: Include a minimum of 10 outside references, with at least two references from professional journals or other peer-reviewed sources. Current APA format must be used.

Answer preview

Brick and mortar refer to an organization owning a physical presence for its operations where customers can walk in. However, the retail landscape has been in continuous flux for the past twenty years. That is due to threats from large chain stores and the rise of eCommerce sites forcing retailers to adapt to new innovations to attract more customers (Qi, Chan, Hu, & Li, 2020). Transitioning to online selling is one way of navigating these changes. Branding online for brick and mortar is cost-effective because, unlike the traditional way of opening more stores, launching an online store is more budget-friendly. That will cut employee salaries, renovation costs, and rent as digital commerce requires minimal overhead costs. Doing business online will only need one person to run the website while customers can collect their products from the store.

[2605 Words]

Brand Marketing via Social Media